Linguistic creativity of the avant-garde: language functions in literary and advertising discourses
... combined effect is shown using examples of linguistic techniques from the two types of discourse — the Russian literary avant-garde and the avant-garde advertising-propagandа — outreach. A discursive analysis of Russian literary (experimental) and advertising (avant-garde) texts is carried out from the standpoint of the theory of linguistic creativity. For each of the working subcorpora (artistic and advertising discourses of the 1910—1930s), the authors distinguish macro-discursive, micro-discursive ...
On poetic emotiology in poetry and beyond
... emotions are closely linked to the features of the social period, to existential demands and to the state of public consciousness. The part of the article that is related to non-poetic communication interprets such links based on the examples of PR and advertising discourses. The particular "poetic" use of language is, of course, most obvious in poetry, but a broad understanding of the poetic function allows us to speak of the "poetic in the non-poetic". In the segment of the article ...
The methodological framework for development of specialists in advertising and public relations
This article analyses and defines the essence of professional culture of specialists in advertising and public relations. The author describes the content of methodological approaches to its development and considers the significance of each approach to studying the problem. The author stresses the need to use the axiological, cultural, ...
Syntax of Advertising
The article considers the enhancement of advertising slogan efficiency taking in account the peculiarities of left and right cerebral hemispheres activities.
1.
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The use of the passive construction and its synonymous speech forms in advertising discourse (based on the German language)
The article is devoted to the use of Passive Voice constructions in the modern advertising. The author analyses the use of various types of Passive and explores other forms of speech when it becomes possible to convey the Voice relations. The research has been conducted on the basis of the German advertising texts.
1. Арутюнова ...
On the less obvious manifestations of the poetic function: a translator’s view
... Arrow Books.
Holšánová
, J., 2016. A Cognitive Approach to Audio Description. Researching Audio Description: New Approaches. Palgrave Macmillan Publ., pp. 49—73.
Isayeva, L. V., 2017. The Poetic Function of Language and word-play in a polycode advertising text. In: Yazykovoi diskurs v sotsial'noi praktike [Language discourse in social practice]. Tver’, pp. 118—124 (in Russ.).
Kaźmierczak, M., 2018. From Intersemiotic Translation to Intersemiotic Aspects of Translation. Przekładaniec....
The formation of Israeli foreign policy concept towards the Baltics in 2009—2012
... г. URL: http://www.cddk.ru/gos_i_religia/f_law/litv/001.htm (дата обращения: 14.12.2013).
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14. Estonian gas company uses Auschwitz to advertise products // Times of Israel.URL: http://www.timesofisrael.com/estonian-gas-company-uses-auschwitzto-advertise-products/ (дата обращения: 10.12.2013).
Yakimova E.
Baltic States, Israel, cooperation, foreign policy concept
111-117
The imperative as an expressive means of impact in Russian and English advertisements
The article is devoted to the function of imperative constructions as the means of impact in Russian and English social advertisements. It also deals with comparative analysis of imperative in the Russian and English languages and their cultural differences.
1. Вежбицкая А. В. Сопоставление культур через посредство лексики ...
Speech features clinical guidelines for patients
... take care of their own health, engage in disease prevention — persuasive (leading function — pragmatic); created to attract potential clients to a medical institution, shape the organization’s image, promote medical products and services — advertising (leading function — representational). Based on the analyzed material, recommendations of the first two types are proposed to be grouped together and qualified as an informative-imperative hyper genre. Through the analysis of texts, it is ...
The impact of the food embargo on consumer preferences and cross-border practices in the Kaliningrad region
... and neighbouring countries from 2012 to 2019 was carried out based on data from Kaliningradstat and the national statistics services in Poland and Lithuania. The ways to obtain embargoed food were systematised using content analysis of social media, advertising and joint purchase services, travel agency websites, regional news portals and blogs. The study found that rising prices for commodity groups falling under the import ban were the most significant change in the regional food market. As a result,...
Experimental deixis in the space of poetic text
... Russian-American Parallels. Literature of the Americas, 12, pp. 115—142,
https://doi.org/10.22455/2541-7894-2022-12-115-142
(in Russ.).
Sokolova, O. V., 2013. Contemporary poetry in the world of advetising: deictic organization of poetical and advertising texts. Vestnik RossiiskogoUniversiteta Druzhby Narodov. Seriya: Lingvistika [Russian Journal of Linguistics], 1, pp. 28—36 (in Russ.).
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Typographic landscape in urban space: a sociolinguistic approach
... paper discusses the typefaces such as Antiqua font used in pre-revolutionary Russia, lettering imitating the font of Soviet newspapers, Handwriting font, and Stencil font and their embeddedness in current socio-cultural practice. The analysis uses advertising, social and commercial texts. The findings indicate that typography should be considered as a social meaning which results from indexical connections of a sign and the context it is used in. Semiotification of space allows observing stronger ...
Poetical text as a way of organizing city space
... emerged. Poetic discourse is being increasingly contextualized in space, whose role in the contemporary cultural system and specific tasks of urbanism has been growing. In the urban context, poetry may acquire different forms — street performances, advertisements, murals and other types of visual poetry. It may turn the city into a venue for a festival of urban poetry. The poetic text interacts with urban objects (monuments, train stations, airports, bus stops, and benches), including QR codes and ...
Cultural code of the city
... pp. 38—44 (in Russ.).
Harvey, D., 2006. The Right to the City. In: R. Scholar, ed. Divided Cities: The Oxford Amnesty Lectures 2003. Oxford: Oxford University Press, p. 83—103.
Ivanova, A. P. and Yagodkina, M. V., 2020. Cultural codes in modern advertising. Uchenye zapiski Novgorodskogo gosudarstvennogo universiteta [Vestnik Novgorod State University], 8 (33), рр. 1—4 (in Russ.).
Kamalova, K. V., 2021. Vertical city. Retrospective and Current Stage of Development of the Multi-Tiered Structure ...
Spatial organisation of the new forms of e-grocery and ready-made food trade in a large Russian city
... presented. The spatial organization of new online food retail is demonstrated in the context of the placement system of new types of offline objects, the emergence of new flows, their impact on urban development and the effect on the outdoor and transit advertising markets, as well as on the labor market. Based on this analysis, it is concluded that new-type physical objects such as distribution warehouses, warehouse stores (fulfilment centres) and dot-com objects are placed according to entirely different ...
Mathematical modeling of the process of attracting customers for paid SAAS solutions
The paper considers various aspects of attracting customers to use SaaS solutions from company X. As a test solution, an advertising company aimed at the Latin American region was considered. Based on the obtained data, a mathematical model was built that showed the most "weak" points in the advertising company and allowed us to evaluate its effectiveness....
Theatrical interpretation of a literary work from the standpoint of semiotic creativity
... cognitive turn. London; New York: Routledge.
Morris, Ch., 1971. Writings on the general theory of signs. The Hague, Paris: Mouton de Gruyter.
Sokolova, O. V., 2020. Discourse-“Logophagus”: The Boundaries of Linguistic Creativity and Stereotypy in Advertising. Kritika i semiotika [Critique and Semiotics], 1, pp. 114—142 (in Russ.).
Stepanov, Yu. S., 2001. In the world of semiotics. In: Semiotika: Antologiya [Semiotics: Anthology]. 2
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ed. Moscow, pp. 5—42 (in Russ.).
Zabotkina, V. I., 2013....
Kant and the Problem of Optimism: The Origin of the Debate
... The notion originates from Leibniz’s Theodicy and from debates over whether the actual world is the best of all possible worlds. The first of a two-part series, this article studies the historical context in which appeared Kant’s 1759 lecture advertisement leaflet entitled An Attempt at Some Reflections on Optimism. The study describes the requirements of the 1755 Berlin Academy of Sciences’ competition for a comparison of G. W. Leibniz’s and A. Pope’s systems and an assessment of ...
The media image of San Escobar in the space of fictional worlds: a socio-semiotic perspective
... guide: Wakanda, Latteria, then everywhere]. Available at:
https://www.mirf.ru/worlds/marvel-strany-wakanda-latveria
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Kwyat, A., 2013. Mediam as an instrument of political PR: cognitive approach. Reklama i PR [Advertising and PR], 1. Available at:
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Knyazev, А. А., 2002. Enciklopedicheskiy slovar’ SMI [Encyclopedic dictionary of media]. Moscow. Available at:
http://voluntary.ru/dictionary/1105/word/kontekst
...
Linguistic focus of territory branding
The study of territory branding as a part of communicative process requires the detailed analysis of advertising and PR-texts placed on accessible Web-portals. The current study presents a linguistic analysis of means of the territory management optimizing and of defining the role of linguistic means in the branding discourse. The material of the study ...
The pedagogical aspect of irrational borrower behaviour
... Behavioral Economics. Ann Arbor, 1980.
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11. Mooij M. Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. SAGE, 2003.
12. Standard & Poor's Ratings Services Global Financial Literacy Survey // Рейтинговое агентство Standard & Poor's. URL:
https://www.spglobal.com/corporateresponsibility/global-financial-literacy-survey
(дата ...
Representation of the conceptual and value components in the concepts HOME and HOME / HOUSE in advertising discourse
The article describes the representation of the categorial and axiological com¬ponents of the concept ДОМ and HOME / HOUSE in advertising dis-course. The analysis is based on the examples of modern Russian and British advertise¬ments. The article points out a number of generic peculiarities of the explication of the concept caused by the characteristics of advertising dis-course....
The heterogeneity of university website discourse
This article considers the discourse of university websites as a type of computer mediated communication. It is shown that university website discourse is of heterogeneous nature. The author analyses the interaction of educational, scientific, and advertising discourses. Special attention is paid to the employed communication strategies and the linguistic means of their implementation. The study is based on the official websites of the leading Russian universities.
1. Денисова Н. В. ...
The role of customer loyalty programmes in the modern market
... among business customers: the role of marketing and social influence// Paradigm Shifts and Interactions. European Marketing Academy 43rd Annual Conference, Valencia, 2014.
20. Wansink B. Developing a Cost-effective Brand Loyalty Program// Journal of Advertising Research. 2003. No. 43 (September).
Sheresheva M., Berezka S.
loyalty programme, CRM software, customer relationship
135-139
Social advertising in the modern communicative space: the experience of the Kaliningrad region
Social advertising, which is growing fast nowadays, gives rise to a number of issues relating to its efficiency and impact on the audience. The author focuses on the current problems faced by social advertising in the Kaliningrad region and demonstrates a lack ...
The dynamics of youth behaviour in the field of healthy nutrition under the influence of mass media
... здоровью индивида и общества. М., 2006.
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The Development of New Trans-border Water Routes in the South-East Baltic: Methodology and Practice
....elsvier.com
29. Cudny W. Michalski T., Rouba R. (eds.) Tourism and the transformation of large cities in the post — communist countries of Central and Eastern Europe, ŁTN,Wydawnictwo Uniwersytetu Łódzkiego, Łódź, 2012.
30. Darchuk V. G. Advertising Routes Through Manor Sites As One Of The Factors Of Development Of Rural (Green) Tourism In Ukraine // Бизнес информ.2013. № 8. С. 204—214.
31. Kropinova E. Zoning of the Kaliningrad region of the RF for the purposes of ...
Discursive features of Russian gender-oriented advertisements
This article addresses the metadiscourse structure and the means of gender manifestation in the advertising message. Two advertisements for the same good aimed at women and men were chosen for a semiotic analysis. The analysis identified the verbal and nonverbal means of exposing implicit messages reflecting gender relations and reinforcing gender ...
The regional approach in the policy of the Russian Federation towards the Republic of Estonia
... verhovenstva prava K. K. Dolgova v svjazi s reklamnoj publikaciej v jestonskom izdanii «Eesti Ekspress» [Russian Foreign Ministry Commissioner's comments on human rights, democracy and the rule of law K. K. Dolgova in connection with the publication of the advertisement in the Estonian edition «Eesti Ekspress»], Informacionnye materialy Ministerstva inostrannyh del Rossijskoj Federacii [Information materials of the Ministry of Foreign Affairs of the Russian Federation], September 7.
24. Putin, V. V....
The textual concept "the society of consumption" in the novel "99 francs" by Frederic Beigbeder
The article provides the analysis of the macroconcept structure of the "society of consumption" in the novel "99 Francs" by a contemporary French writer Frederic Beigbeder. The paper reveals the ideological role of advertising as a socio-cultural metaphor of the society in question, whose main characteristic features are anomie and callousness.
1. Бодрийяр Ж. Система вещей. М., 2001.
2. Болотнова Н. С. Когнитивное направление ...