Representation of the image of Kaliningrad in the names of guided city tours
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Kubina, N. E., 2021. Territorial Branding Research: A Strategic Approach to Building a Region Brand. Upravlenie innovatsiyami: vyzovy i vozmozhnosti dlya otraslei i sektorov ekonomiki: sbornik nauchnykh statei po itogam III mezhdunarodnoi nauchnoi konferentsi [Innovation Management: ...
The branding of design hotels and hostels: the role of verbal communication
Studying tourism branding as a process of communication requires a thorough analysis of both naming and descriptive texts available through information resources. A well-thought-out strategic platform attracts the target audience and ensures the smooth functioning of ...
Linguo semiotics of the city: cross cultural dimension of place branding
Place marketing and regional branding play an important role in contemporary global interactions. This research attempts to study the urban spatial linguosemiotic potential influencing city brands from the crosscultural viewpoint. The author aims to determine ways of how Russian ...
Linguistic focus of territory branding
The study of territory branding as a part of communicative process requires the detailed analysis of advertising and PR-texts placed on accessible Web-portals. The current study presents a linguistic analysis of means of the territory management optimizing and of defining the ...
