Advertising by OBERIU poets
This article provides the first examination of the advertising efforts by the OBERIU avant-garde collective, integrated into the leftist art paradigm of the first quarter of the 20th century. The study explores the pragmatic and semantic facets of OBERIU advertising, including its verbal and visual ...
Pragmatics of intentional omission in a film synopsis
This article explores film synopses that are treated as advertising texts characterized by semantic density and succinctness. They contain purposeful omission aimed to intrigue recipients and stimulate them to watch the film. The research is set in the framework of linguapragmatics and its goal is to reveal ...