The use of the passive construction and its synonymous speech forms in advertising discourse (based on the German language) :: IKBFU's united scientific journal editorial office

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The supreme embodiment of reason is science
Ivan P. Pavlov

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The use of the passive construction and its synonymous speech forms in advertising discourse (based on the German language)

Author Gegner N. E.
Pages 21-29
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Keywords advertising, Passive Voice, synonymous, competitive, construction
Abstract (summary) The article is devoted to the use of Passive Voice constructions in the modern advertising. The author analyses the use of various types of Passive and explores other forms of speech when it becomes possible to convey the Voice relations. The research has been conducted on the basis of the German advertising texts.
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