Physics, mathematics, and technology

2021 Issue №3

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Mathematical modeling of the process of attracting customers for paid SAAS solutions



The paper considers various aspects of attracting customers to use SaaS so­lutions from company X. As a test solution, an advertising company aimed at the Latin American region was considered. Based on the obtained data, a math­ematical model was built that showed the most "weak" points in the ad­vertising company and allowed us to evaluate its effectiveness. As a result, the process of attracting customers was adjusted, and its effectiveness was in­creased.