Mathematical modeling of the process of attracting customers for paid SAAS solutions
The paper considers various aspects of attracting customers to use SaaS solutions from company X. As a test solution, an advertising company aimed at the Latin American region was considered. Based on the obtained data, a mathematical model was built that showed the most "weak" points in the advertising company and allowed us to evaluate its effectiveness. As a result, the process of attracting customers was adjusted, and its effectiveness was increased.