2024 Vol. 15 №2

The paper examines the linguistic and communication changes taking place in poetic dis­course under the influence of new media. The digital interface (blogs, social networks, applica­tions) affects the transformation of all the parameters of communication, due to the dominance of information channels and codes. The interaction of poetic language with colloquial speech and the influence of digital technologies lead to the creation of new strategies of subjectivation and addressing in contemporary poetry, as well as to an increase in the role of poetic pragmat­ics. In addition, the process of meaning formation in contemporary poetry involves the mech­anism of transcoding, i. e. the transfer of a message from one format to another, which can take place during the conversion from a paper (or analogue) format to a digital one. Transcoding involves a change in the form and content of the message, as well as other communication parameters. The paper classifies and explores in detail the pragmatic parameters that undergo transcoding under the influence of digital technologies, acting as new pragmatic techniques of poetic utterance.

The characteristic feature of contemporary poetry is an increased attention to the prag­matics of the message. The Internet influences the activation of the communication function, and metalinguistic reflection in poetry manifests itself through the violation of grammatical norms, the graphic highlighting of pragmatic markers, and the representation of computer interface elements such as messengers, social networks, etc. At the same time, the media inter­face creates a multiplicity of addressing and influences the strategies of indirect subjectivation that manifest themselves as a result of several shifts (deictic, functional, etc.), allowing us to deal with the updating of the communication parameters of a poetic utterance. This modifica­tion involves bringing the communication channel to the fore, as well as explicating the turn-taking indices in its non-conventional function. Thus, at the present stage, the poetic message is supplemented by new (linguistic and media) means, including interfaces, pseudo-dialogue models characteristic of online correspondence, conversational patterns, and discourse mark­ers used in online communication. The article analyzes the peculiarities of the functioning of pragmatic markers as indicators of subjectivity and addressing on the Internet.

The article develops a view of neural networks as a tool for formulating and verifying philological hypotheses related to various aspects of the generation and reception of a literary text. The principles of aesthetic communication are analyzed, in which, thanks to the development of the modern technological environment, an anthropic author, a neural network and a recipient can participate equally. Neuropoetry is interpreted through the metaphor of a “battle of poetic languages” (in accordance with the conventions of the rap battle genre) — as a communicative field in which anthropic and digital authors interact as equal participants in the creative act, jointly forming new prerequisites for the reader’s perception of a literary text. The ‘co-creation’ of anthropic and digital authors is considered in terms of the actor-network theory of Latour. In interactions between a person and a neural network, the latter transcends its purely instrumental function and assumes features of subjectivity. It becomes an equal agent in generating a collective aesthetic statement. Neuropoetry, as a result of co-creation of this kind, is characterized by a double semiotic nature: one part of it is the result of the creation of an anthropic author, while the second demonstrates ‘secondary poetry’, in which the digital author imitates the procedures of natural speech generation. As a result, a new, complicated model of aesthetic communication is formed, complementing the standard positions of the communicative act (author — text — reader) with the level of communicative interaction of anthropic and digital co-authors. The recipient, in the situation of perceiving a text co-written by a person and a neural network, is involved in a complex interpretative game that activates the mechanisms of aesthetic reception, and the act of ‘neuro-creativity’ itself creates new forms of mimesis, which ceases to be ‘imitation of the world’ and becomes ‘imitation of imitation’.

The article delves into the intricacies of integrating poetic texts into the discourse of au­thorial cinema. It begins by examining the multifaceted interaction between cinema and poet­ry within contemporary artistic culture, framing author cinematography through the lens of the poetic concept. Intermediality and interdiscursivity are explored as intrinsic properties of cinema, serving as tools for shaping the unique style and aesthetics of filmmakers. Two films, “Stalker” by Andrei Tarkovsky and “Ugly Swans” by Konstantin Lopushansky, are selected as primary sources for analysis due to their continuity and innovative qualities. The research employs a comprehensive methodology, including parameterization of linguistic creativity, corpus annotation, and conceptual analysis of verbal and non-verbal elements that contribute to the films’ poetics. Data processing techniques are then applied to interpret the findings. The study uncovers both similarities and differences in the approaches of the two filmmakers to incorporating poetic material into their works. It concludes that the integration of poetic texts into films serves as a mechanism for eliciting a unique psycho-emotional response from viewers, facilitating their engagement with the filmmaker’s ideological concepts.

The hybrid genre of poetic treatise occupies a somewhat marginal position within the lit­erary genres landscape. Nonetheless, it holds particular interest as a realm of interaction be­tween artistic and scientific discourses, sometimes intertwining with everyday speech. In the twentieth century, the interplay between scientific and poetic texts, as well as between verse and prose, took on new experimental forms. Western literature saw the influence of Ludwig Wittgenstein and his philosophical treatise form on artistic practices, including poetry. Witt­genstein's "Tractatus Logico-Philosophicus" left a significant imprint on poets associated with the ‘language school’ in the USA. Furthermore, Wittgenstein's treatise and its interpre­tation by Arkadii Dragomoshchenko continue to reverberate in contemporary Russophone poetry, particularly within the objectivist line. The research material encompasses texts of poetic treatises from the Russian avant-garde (Ivan Terentyev, Daniil Kharms, and Yakov Druskin), contemporary Russophone objectivist poetry (Arkadii Dragomoshchenko, Ale­ksandr Skidan, and Nikita Safonov), and American ‘language writing’ (Ron Silliman, Lyn Hejinian, Charles Bernstein, and Bob Perelman). The article scrutinizes the linguistic charac­teristics of such discursive interaction within the experimental form of a ‘treatise disguised as a poem’. Specific linguistic traits of the treatise genre, typically found in scientific and philo­sophical works, are transposed onto poetic texts. These include discourse words and expres­sions conveying metatextual deixis and the process of argumentation, a distinct I-We subjec­tivity characteristic of scientific discourse, a pronounced focus on propositionality as a deter­minant of truth or falsity, and a clearly delineated, mathematically ordered division of state­ments.

The article investigates the functioning of technological metaphor and communication models in poetic discourse. The aim of the study is to explore contemporary Russian poetry in its relation to digital technologies, employing cognitive-discursive and media-cognitive ap­proaches. Technological metaphor is an implicit property inherent in both technical objects and poetic texts, which manifests itself on two levels: lexical-semantic and cognitive-communicative. The article proposes an approach to the study of technological metaphor in three aspects: the examination of a technical object as containing its own metaphorical sub­strate, the thematization of a technical object in a poetic text and metaphorization strategies, and the implicit functioning of a technological metaphor at the level of the whole text, which affects the communication structure of poetic discourse. The key parameters of the new com­munication models in poetic discourse include the transformation of the prototypical space of the poetic text, changes in the principles of poetic framing, semantic and syntactic compres­sion, multiple integration of mental spaces, referential uncertainty, the functioning of com­puter terms as metaphors in poetic discourse, and their secondary metaphorization/deme­ta­pho­rization. The active interaction of poetry and technology leads to the creation of communi­cation aesthetics, with a key parameter being the formation of hybrid cognitive-communi­ca­tive zones in poetic discourse.