Baltic accent

2024 Vol. 15 №2

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Technological Metaphor and Communicative Models in Contemporary Russian Poetry



The article investigates the functioning of technological metaphor and communication models in poetic discourse. The aim of the study is to explore contemporary Russian poetry in its relation to digital technologies, employing cognitive-discursive and media-cognitive ap­proaches. Technological metaphor is an implicit property inherent in both technical objects and poetic texts, which manifests itself on two levels: lexical-semantic and cognitive-communicative. The article proposes an approach to the study of technological metaphor in three aspects: the examination of a technical object as containing its own metaphorical sub­strate, the thematization of a technical object in a poetic text and metaphorization strategies, and the implicit functioning of a technological metaphor at the level of the whole text, which affects the communication structure of poetic discourse. The key parameters of the new com­munication models in poetic discourse include the transformation of the prototypical space of the poetic text, changes in the principles of poetic framing, semantic and syntactic compres­sion, multiple integration of mental spaces, referential uncertainty, the functioning of com­puter terms as metaphors in poetic discourse, and their secondary metaphorization/deme­ta­pho­rization. The active interaction of poetry and technology leads to the creation of communi­cation aesthetics, with a key parameter being the formation of hybrid cognitive-communi­ca­tive zones in poetic discourse.


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