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This article analyses an efficient method of interacting with customer, which is aimed at the successful adaptation of innovations. It is noted that, in hi-tech markets, such interaction with all groups of customers can be carried out through a strong brand, whereas special importance is attached to the creation of the brand’s ecosystem, which would make it possible to offer the customer package solutions and include them into the value added chain. 1. Аакер Д. Создание сильных ...

... marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena. 1.  Каледин ...

Artificial intelligence (AI) technologies are increasingly contributing to hotel branding initiatives within the hospitality industry. This study investigates the potential applications of AI in the hospitality sector, using the hotel services industry as a case study. A generative AI chatbot (ChatGPT 4, YandexGPT 2) was employed ...

This paper explores the new frontier within Kantian scholarship which suggests that Kant places so much special importance on the value of rational nature that the supreme principle of morality and the concept of human dignity are both grounded on it. Advocates of this reading argue that the notion of autonomy and dignity should now be considered as the central claim of Kant’s ethics, rather than the universalisation of maxims. Kant’s ethics are termed as repugnant for they place a high demand on...

This paper is concerned with the principles of adjudication (diiudicatio, Beurteilung) and execution (executio, Ausübung) in the notes of Kant’s lectures on natural right (“Feyerbend’s Natural Right”). In this manuscript these principles are used as a binary scheme twice, each time in the introduction to the first chapter. To explain the meaning of these concepts I use other cases of their use in Kant’s philosophy. I have established that they are used as a pair only in the notes of various lecture...

The article presents an assessment of the sustainability and variability of regional gas­tronomic brands in Russia. Based on the analysis of the regions’ participation in the national competition “Flavors of Russia” in 2020—2021, gastronomic events held in Russian regions in 2024 and 2025, as well as information on the gastronomic characteristics ...

... University Journal of History], 2 (18), pp. 66—72 (in Russ.). Hoppe, B., 2004. Fighting the Enemy’s Past: Konigsberg/Kaliningrad as a Place Of Memory in The Post-War Ussr. Ab Imperio, 2, pp. 237—268 (in Russ.). Kubina, N. E., 2021. Territorial Branding Research: A Strategic Approach to Buil­ding a Region Brand. Upravlenie innovatsiyami: vyzovy i vozmozhnosti dlya otraslei i sek­to­rov ekonomiki: sbornik nauchnykh statei po itogam III mezhdunarodnoi nauchnoi konfe­rentsi [Innovation Management: ...

This article analyses different definitions, types and tasks of Kant's anthropology: Is "moral" or "practical" anthropology identical to "pragmatic" anthropology? Does anthropology aim to answer the question about the vocation of a human being? To what extent is metaphilosophy present in the Anthropology? What is the 'fundamental' transcendental anthropology? The idea of an anthroponomy remains an unsolved puzzle. 1. Кант И. Антропология с прагматической точки зрения...

Kant’s treatises on political problems form a loosely structured text corpus. However, due to its passionate polemic, it can be rewritten in the form of dialogues. The most dramatic instalment is the authoritative treatise Toward Perpetual Peace, which is full of memorable phrases that used to excite the very first readers. Kant’s opponents are both concrete authors — either living or dead contemporaries (Garve, Mendesohn, Frederick the Great) — and generalised characters representing entire classes...

The possibilities for improvement of the first volumes of the Academic edition of Kant’s works are discussed. The collegiality and deliberativeness of the researchers and institutions, involved in Kantian studies, which allowed for the high quality of early volumes, is absent today. The responsible institutions and publishers do not react to information regarding even the most obvious shortcomings and mistakes that could be easily corrected, while the plans for future reprints are based predominantly...

Although Kant was born three hundred years ago, his practical philosophy is still relevant and helpful for understanding difficult and crucial issues of today. One example is the strange transformation the concept of human dignity has undergone in post-Soviet Russia — in everyday language, in ideological doctrines, and in legal documents. While in ordinary life dignity is increasingly reduced to access to material benefits, in its legal sense — above all in the 1993 Constitution of the Russian Federation...

Both the categories and principles of understanding as well as the ideas and principles of reason build transcendental elements to conceive transcendental philosophy as a philosophical system. Accordingly, in addition to the “Transcendental Analytic”, Kant develops in the “Transcendental Dialectic” an expanded concept of the transcendental. The transcendental ideas do not denote object-constitutive principles but, in a weaker sense, conditions of the possibility of experience. The relation between...

The aim of this research is to explore what relations self-affection bears to the intuitions of inner sense. I propose that self-affection makes some contribution to formal intuitions and empirical consciousness by arguing that the functions of self-affection consist respectively in conceptualising and conscious-making. I begin by examining Kant’s concept of inner sense and point out that inner sense as a receptive faculty depends on self-affection. In so doing, I emphasise that self-affection includes...

Natural Law Notes of Feyerabend is one of the most important sources by the research of ethical and juridical views of Kant. Dating back to 1784 they distinctly demonstrate that the basic principles of Kant’s philosophy of right are not a late production of the philosopher, but they have been formed already in the middle of 80’s of 18th century. Therewith we can use this lectures notes for the studies of Kant’s moral philosophy too, because of their closeness to the Foundations of Metaphysics of...

The lectures on natural law delivered by Kant in the winter semester of 1784/85 have recently attracted increasing attention from Kant scholars. Dating back to the 1780s, they elucidate a number of important aspects in the genesis of Kant’s practical philosophy. Firstly, this relates to the formation of the Königsberg philosopher’s views on law. However, the lecture notes (especially the introduction) are of equal importance to understanding certain problems of Kant’s ethical concept and interpretation...

The originality of Kant’s answer to the question of the Enlightenment in a 1784 article consisted not in addressing the words of Horace, but in linking it to the revised legal notion of immaturity, which is now interpreted from the philosophical and theological perspective and has become one of key philosophical notions. However, Kant’s view is fraught with certain complications: firstly, it is dominated by negative characteristics; secondly, unlimited use of one’s understanding can lead to logical...

... (4). S. 600—609. 2. Bemmaor A. C., Wagner U. A Multiple-Item Model of Paired Comparisons —Separating Chance from Latent Preference // Journal of Marketing Research. 2000.37 (4). S. 514—524. 3. Wagner U., Taudes A. A Multivariate Polya Model of Brand Choice and Purchase Incidence // Marketing Science. 1986. 5 (3). S. 219—244. 4. Taudes A., Wagner U. EXORB — A Program System to Examine to Order of Individual Brand Choice Processes // Journal of Marketing Research. 1985. 22 (2).S. 218—219....

... particular country. In this regard the new approaches in the tourism management become significant. Particular attention is paid to the promotion of cross-border tourism clusters that encourage mutual integration of the neighboring countries. Territory branding in this regard gains new perspectives for implementation. 1. Балтийское море в Германии. URL: http://www.chaika.ru/lands/nat/13/ (дата обращения: 10.11.2016). 2. Балтийские курорты: отдых ...

... university’s title. Today, according to the results of mass sociological surveys, Kant remains an undisputed leader on the list of historically significant figures associated with the region. His name has firmly established itself as a tourist and marketing brand of the Kaliningrad region. Despite the integration of Kant’s image into the cultural memory of Kaliningrad residents, it retains a conflicting potential: there is a layer of “activists” in the region who perceive Kant as a foreign symbol, ...

... include an analysis of trade flows but also an analysis of network interaction, an attempt to carry out which is presented in this work. The article presents the results of a study analyzing the presence of Saint Petersburg companies with their own brands in the Kaliningrad region. The research covered 33 companies from Saint Petersburg. It was found that in the Kalinin­grad region, only eight Saint Petersburg companies, including federal-level organizations, have regional representations, offices,...

... информационной войне России и США // Политическая лингвистика. 2016. № 5. С. 110—116. 11. Kooijman J. Fabricating the absolute fake. Amsterdam, 2008. 12. Kanji L. Illustrations and Influence: Soft Diplomacy and Nation Branding through Popular Culture // Harvard International Review. 2016. Vol. 37, № 2. Р. 40— 45. 13. Melkumyan Yu., Mkrtchyan S. The “American dream” propaganda in Hollywood movies // Norwegian journal of development of the international science....

Ahead of the 300th anniversary of the philosopher Immanuel Kant’s birth, efforts are underway to digitally reconstruct the long-lost historical landscape of Königsberg, the birthplace of the ‘Prussian sage’. This article aims to recreate the architectural appearance of Altstädtischer Markt — the market street in the Old Town (Altstadt), one of the city’s districts. Three-dimensional models of the 18th-century public and residential buildings were constructed using surviving images of the market street-square...

... media-related, structural-semantic, and stylistic-linguistic subgenre parameters of the “Company History” subsection are examined. A comprehensive initial communicative goal of this subsection is identified: to shape a positive image, create a success­ful brand, and strengthen trust in the company. The research results contribute to under­standing the structural and compositional features of a corporate website, its genre specificity, and the mechanisms of presentation in Internet communication. corporate ...

Kant’s metaphilosophy has three main parts: (1) an essentialist project (“What is philosophy?”); (2) a methodological project (“How do we do philosophy?”); and (3) a taxonomic project (“What are the different parts of philosophy, and how are they related?”). This paper focuses on the third project. In particular, it explores one of the most intriguing yet puzzling aspects of Kant’s philosophy, viz. the relationship between what Kant calls ‘pure’ philosophy vs. ‘applied’, ‘empirical’ or what we can...

Kant’s mourning letter or necrology for his student Johann Friedrich von Funk (1760) has hardly been received. This study attempts to change this by explaining the contexts of the short missive. In the first part this concerns in particular the influence that Gottsched exerted on the style of such printed speeches or necrolo­gies. Kant’s references therefore to the ‘Royal German Society’ in Königsberg and its founder Flottwell, a friend of Gottsched’s, are described. The influence of the Roman Stoa...

In this second installment (for the first, see Kantian Journal, 2024, vol. 43, no. 2), Kant’s references to ancient consolation writings are elaborated. The general aim is to make Kant’s proximity to the Roman Stoa, and his borrowings from it, more apparent. A comparison with his necrology for Funk then shows more explicitly how Kant takes up this ancient philosophy anew for his time, and for his fellow human beings. In so doing, he continued a trend that had begun in the Enlightenment. In Universal...

Before delving into the connections between linguistics and semiotics, it is essential to es­tablish a clear demarcation between these fields, which necessitates a precise definition of each subject. However, the approach taken by Anton Zimmerling in this regard is subject to de­bate. In the discussion of semiotics, the focus tends to lean towards interpretations that recog­nize the dual understanding of signs, while unilateral conceptions of signs are often over­looked. Linguistics is typically...

... Essence, Structure and Functioning in The Pro­cess of Communication. Diskurs professional'noi kommunikatsii [Professional Dis­cour­se & Communication], 1 (4), pp. 69—77 (in Russ.). Shcherbinina, N. G., 2018. Features of positioning of the city as a brand in the digital age. ΠΡΑΞΗΜΑ. Problemy vizual'noi semiotiki [Praxema], 3 (17), pp. 192—201 (in Russ.). Shipitsin, A. I., 2016. Urban sculpture and cultural code of Volgograd in the context of branding the territory. Vestnik Assotsiatsii ...

... Volgogradskogo gosudarstvennogo pedagogicheskogo universiteta [Bulletin of the Volgo­grad State Pedagogical University], 1 (134), pр. 124—131(in Russ.). Karpova, A., 2017. Fatherly power: how Ostankino turned the advertising slogan “Daddy can” into a brand. Forbes. 11 January. Available at: https://www.forbes.ru/ karera-i-svoy-biznes/336987-otcovskaya-sila-kak-ostankino-prevratil-reklamnyy-slo gan-papa-mozh [Accessed 6 April 2021] (in Russ.). Kon'kov, V. I., 2015. The word alive and dead (about ...

... Liberation for 2008—2012)]. Moscow (in Russ.). Riabov, D. O., 2016. Obraz Rossii v politike evropejskoj identichnosti ES [The image of Russia in the European identity policy of the EU]. PhD Thes. St. Petersburg (in Russ.). Graver, A. A., 2012. Image and brand of the country: concepts and directions of research a. Vestnik Tomskogo gosudarstvennogo universiteta [Bulletin of Tomsk State University], 3 (19), pp. 29—45 (in Russ.). Kolesov, V. V., Kolesova, D. V., Kharitonov, A. A., 2014. Slovar' russkoi ...

Writing his History of the Russian State N. M. Karamzin used the Russian chronicles, embassy documents, and diplomatic correspondence. He was among the first historians to turn to foreign sources, and to that end had to obtain copies of the documents shedding light on the relations between the Moscow State and the Teutonic Order in the first quarter of the 16th century. In the following years and up to the present time, however, both Russian and German researchers have been paying little attention...

The article presents an overview of the anniversary texts about N. M. Karamzin, and analyses semiotics and pragmatics of his image. The author assumes that the jubilee event and constructing N. M. Karamzin’s image depends on the socio-cultural context and identifies forms of "revival" and “modernizing” the celebrant. 1. Балдин А. Карамзин как множество // Октябрь. 2016. № 12. URL: http://magazines.russ.ru/october/2016/12/karamzin-kak-mnozhestvo.html (дата обращения: 15.10.2016). 2...

1. Аустерс И., Голубева М. и др. Многообразие входит в латышские школы:дети национальных меньшинств в латышских школах. Рига, 2006. 2. Друвиете И. Функционирование и статус латышского языка // Коммунист Советской Латвии. 1988. № 12. C. 45—51. 3. Шюц А. Чужак // Избранное: Мир, светящийся смыслом. М., 2004. 4. Apine I. Etnopolitikas analīze // Pretestība sabiedrības integrācijai: cēloņi un sekas. Rīga, 2007. 5. Baetens Beardsmore H. Who is afraid of bilingualism? // Bilingualism:Beyond Basic...

Carl Arnold Wilmans received his degree of doctor in philosophy in Halle in 1797 for a bold thesis. He claimed a latent similarity between Kant’s enlightened philosophy of religion and the pure mysticism of some so-called separatists — and sent his work to Kant. The fact that and how the latter re­acted to it, makes the matter all the more interesting. Could Kant have been a secret mystic? The following study attempts to give a differ­entiated presentation of Kant’s intellectual relationship with...

This interview with Professor Dr Jürgen Stolzenberg, board member of the Kant-Gesellschaft and co-editor of the Kant-Lexikon (2015), explores a wide range of topics — from Leibniz and Wolff to Heidegger and Husserl. The leading idea of Stolzenberg’s philosophical research is the justification of the principle of modern subjectivity in Kant’s philosophy and its transformations until our days. He discusses the meaning and development of the concept of self-consciousness and the understanding of subjectivity...

The prevailing interpretations of Spinoza’s ethical theory view it as an example of heteronomy in the Kantian sense of the term. I make a case for the claim that is not in harmony with such interpretations. In the course of the argument I discuss Kant’s concepts of autonomy and heteronomy showing how they refer to will and to ethics. Then I describe a group of interpretations which portray Spinoza’s moral theory as heteronomous. My critique begins by presenting some textual evidence which vividly...

In a crucial paragraph (KrV, A 663-664 / B 691-692) of the first part of the “Appendix to the Transcendental Dialectic”, Kant discusses the specific status of the principles of homogeneity, specification, and continuity. In doing so, he refers to an already proven argument and thus to other passages of the Critique of Pure Reason. In search of this argument the “Transcendental Analytic” but in particular the “first book” of the “Transcendental Dialectic” turn out to be possible reference points....

Kant’s concept of Gesinnung reveals the whole range of its problematic potential when it has to be translated into other languages: there are no ready-made equivalents. The problem stems from the evolution of this concept in Kant himself from the pre-Critical (“mode of thinking”, “convictions”, “virtuousness”, “virtues”, “sentiments”, “inclinations”, “aspirations”) to the critical works and then in the Critical period in Religion within the Bounds of Bare Reason. Further problems arise from the complex...

Brandom, R., 1994. Making It Explicit: Reasoning, Representing, and Discursive Commitment. Cambridge and London: Harvard University Press. Ehrsam, R., 2016. Le problème du langage chez Kant. Paris: Librairie Philosophique J. Vrin. Kant, I., 1998. Critique of Pure Reason. Edited by P. Guyer and A. Wood. Cambridge: Cambridge University Press. Kant, I., 2007. Anthropology, History and Education. Edited by G. Zöller and R. B. Louden. Cambridge, New York et al.: Cambridge University Press. Kitcher, P...