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This article analyses an efficient method of interacting with customer, which is aimed at the successful adaptation of innovations. It is noted that, in hi-tech markets, such interaction with all groups of customers can be carried out through a strong brand, whereas special importance is attached to the creation of the brand’s ecosystem, which would make it possible to offer the customer package solutions and include them into the value added chain. 1. Аакер Д. Создание сильных ...

The possibilities for improvement of the first volumes of the Academic edition of Kant’s works are discussed. The collegiality and deliberativeness of the researchers and institutions, involved in Kantian studies, which allowed for the high quality of early volumes, is absent today. The responsible institutions and publishers do not react to information regarding even the most obvious shortcomings and mistakes that could be easily corrected, while the plans for future reprints are based predominantly...

... marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena. 1.  Каледин ...

Artificial intelligence (AI) technologies are increasingly contributing to hotel branding initiatives within the hospitality industry. This study investigates the potential applications of AI in the hospitality sector, using the hotel services industry as a case study. A generative AI chatbot (ChatGPT 4, YandexGPT 2) was employed ...

This paper explores the new frontier within Kantian scholarship which suggests that Kant places so much special importance on the value of rational nature that the supreme principle of morality and the concept of human dignity are both grounded on it. Advocates of this reading argue that the notion of autonomy and dignity should now be considered as the central claim of Kant’s ethics, rather than the universalisation of maxims. Kant’s ethics are termed as repugnant for they place a high demand on...

The originality of Kant’s answer to the question of the Enlightenment in a 1784 article consisted not in addressing the words of Horace, but in linking it to the revised legal notion of immaturity, which is now interpreted from the philosophical and theological perspective and has become one of key philosophical notions. However, Kant’s view is fraught with certain complications: firstly, it is dominated by negative characteristics; secondly, unlimited use of one’s understanding can lead to logical...

This paper is concerned with the principles of adjudication (diiudicatio, Beurteilung) and execution (executio, Ausübung) in the notes of Kant’s lectures on natural right (“Feyerbend’s Natural Right”). In this manuscript these principles are used as a binary scheme twice, each time in the introduction to the first chapter. To explain the meaning of these concepts I use other cases of their use in Kant’s philosophy. I have established that they are used as a pair only in the notes of various lecture...

... University Journal of History], 2 (18), pp. 66—72 (in Russ.). Hoppe, B., 2004. Fighting the Enemy’s Past: Konigsberg/Kaliningrad as a Place Of Memory in The Post-War Ussr. Ab Imperio, 2, pp. 237—268 (in Russ.). Kubina, N. E., 2021. Territorial Branding Research: A Strategic Approach to Buil­ding a Region Brand. Upravlenie innovatsiyami: vyzovy i vozmozhnosti dlya otraslei i sek­to­rov ekonomiki: sbornik nauchnykh statei po itogam III mezhdunarodnoi nauchnoi konfe­rentsi [Innovation Management: ...

This article analyses different definitions, types and tasks of Kant's anthropology: Is "moral" or "practical" anthropology identical to "pragmatic" anthropology? Does anthropology aim to answer the question about the vocation of a human being? To what extent is metaphilosophy present in the Anthropology? What is the 'fundamental' transcendental anthropology? The idea of an anthroponomy remains an unsolved puzzle. 1. Кант И. Антропология с прагматической точки зрения...

Kant’s treatises on political problems form a loosely structured text corpus. However, due to its passionate polemic, it can be rewritten in the form of dialogues. The most dramatic instalment is the authoritative treatise Toward Perpetual Peace, which is full of memorable phrases that used to excite the very first readers. Kant’s opponents are both concrete authors — either living or dead contemporaries (Garve, Mendesohn, Frederick the Great) — and generalised characters representing entire classes...

... (4). S. 600—609. 2. Bemmaor A. C., Wagner U. A Multiple-Item Model of Paired Comparisons —Separating Chance from Latent Preference // Journal of Marketing Research. 2000.37 (4). S. 514—524. 3. Wagner U., Taudes A. A Multivariate Polya Model of Brand Choice and Purchase Incidence // Marketing Science. 1986. 5 (3). S. 219—244. 4. Taudes A., Wagner U. EXORB — A Program System to Examine to Order of Individual Brand Choice Processes // Journal of Marketing Research. 1985. 22 (2).S. 218—219....

Although Kant was born three hundred years ago, his practical philosophy is still relevant and helpful for understanding difficult and crucial issues of today. One example is the strange transformation the concept of human dignity has undergone in post-Soviet Russia — in everyday language, in ideological doctrines, and in legal documents. While in ordinary life dignity is increasingly reduced to access to material benefits, in its legal sense — above all in the 1993 Constitution of the Russian Federation...

The aim of this research is to explore what relations self-affection bears to the intuitions of inner sense. I propose that self-affection makes some contribution to formal intuitions and empirical consciousness by arguing that the functions of self-affection consist respectively in conceptualising and conscious-making. I begin by examining Kant’s concept of inner sense and point out that inner sense as a receptive faculty depends on self-affection. In so doing, I emphasise that self-affection includes...

Both the categories and principles of understanding as well as the ideas and principles of reason build transcendental elements to conceive transcendental philosophy as a philosophical system. Accordingly, in addition to the “Transcendental Analytic”, Kant develops in the “Transcendental Dialectic” an expanded concept of the transcendental. The transcendental ideas do not denote object-constitutive principles but, in a weaker sense, conditions of the possibility of experience. The relation between...

The lectures on natural law delivered by Kant in the winter semester of 1784/85 have recently attracted increasing attention from Kant scholars. Dating back to the 1780s, they elucidate a number of important aspects in the genesis of Kant’s practical philosophy. Firstly, this relates to the formation of the Königsberg philosopher’s views on law. However, the lecture notes (especially the introduction) are of equal importance to understanding certain problems of Kant’s ethical concept and interpretation...

Natural Law Notes of Feyerabend is one of the most important sources by the research of ethical and juridical views of Kant. Dating back to 1784 they distinctly demonstrate that the basic principles of Kant’s philosophy of right are not a late production of the philosopher, but they have been formed already in the middle of 80’s of 18th century. Therewith we can use this lectures notes for the studies of Kant’s moral philosophy too, because of their closeness to the Foundations of Metaphysics of...

This essay concerns an unusual note of Kant’s that has been available in Hamburg since the 1920s but otherwise neglected in the Kant literature. This small 8 x 6.3 cm sheet belonged to the manuscript collector Oskar Ulex (1852—1934), who appears to have bought it from a dealer in France. Writing covers both sides of the sheet, with moral theology discussed on one side, and the cosmological proof on the other. A transcription and description of the sheet is provided, followedby a “Question & Answer”...

In this second installment (for the first, see Kantian Journal, 2024, vol. 43, no. 2), Kant’s references to ancient consolation writings are elaborated. The general aim is to make Kant’s proximity to the Roman Stoa, and his borrowings from it, more apparent. A comparison with his necrology for Funk then shows more explicitly how Kant takes up this ancient philosophy anew for his time, and for his fellow human beings. In so doing, he continued a trend that had begun in the Enlightenment. In Universal...

Kant’s mourning letter or necrology for his student Johann Friedrich von Funk (1760) has hardly been received. This study attempts to change this by explaining the contexts of the short missive. In the first part this concerns in particular the influence that Gottsched exerted on the style of such printed speeches or necrolo­gies. Kant’s references therefore to the ‘Royal German Society’ in Königsberg and its founder Flottwell, a friend of Gottsched’s, are described. The influence of the Roman Stoa...

... информационной войне России и США // Политическая лингвистика. 2016. № 5. С. 110—116. 11. Kooijman J. Fabricating the absolute fake. Amsterdam, 2008. 12. Kanji L. Illustrations and Influence: Soft Diplomacy and Nation Branding through Popular Culture // Harvard International Review. 2016. Vol. 37, № 2. Р. 40— 45. 13. Melkumyan Yu., Mkrtchyan S. The “American dream” propaganda in Hollywood movies // Norwegian journal of development of the international science....

... media-related, structural-semantic, and stylistic-linguistic subgenre parameters of the “Company History” subsection are examined. A comprehensive initial communicative goal of this subsection is identified: to shape a positive image, create a success­ful brand, and strengthen trust in the company. The research results contribute to under­standing the structural and compositional features of a corporate website, its genre specificity, and the mechanisms of presentation in Internet communication. Ankin ...

Studying tourism branding as a process of communication requires a thorough analysis of both naming and descriptive texts available through information resources. A well-thought-out strategic platform attracts the target audience and ensures the smooth functioning of ...

The article analyzes verb collocations of the semantic field “Memory” with the component ‘Vergangenheit’, which are commonly used in German media; it describes structural, semantic and syntagmatic characteristics of the verb collocations. The source of the research data is newspaper texts corpus DWDS. The keyword "Vergangenheit" (past) can be characterized by a high syntagmatic potential that indicates the importance of the denoted concept for memory processes comprehension. The author...

Place marketing and regional branding play an important role in contemporary global interactions. This research attempts to study the urban spatial linguosemiotic potential influencing city brands from the crosscultural viewpoint. The author aims to determine ways of how Russian ...

The study of territory branding as a part of communicative process requires the detailed analysis of advertising and PR-texts placed on accessible Web-portals. The current study presents a linguistic analysis of means of the territory management optimizing and of defining the ...

... литературы. Западноевропейский и американский романтизм : учеб. пособие для вузов. М., 2007. 14. Bredsdorff E. Hans Christian Andersen: the story of his life and work 1805—75. Phaidon, 1975. 15. Brandes G. Andersen som Eventyrdigter // Samlede Skrifter. Danmark. Andet Bind. Nordisk Forlag. Kjøbenhavn-Kristiania, 1919. Dorofeeva L. G. C. H. Andersen, Romanticism, genre, context, Christianity, character, plot, poetics 46-54

The purpose of this article is to describe pragmatic characteristics of complex sentences with relative clauses in the German media discourse. The author selects the following pragmatic schemes of hypotaxis structures of the studied type: specification, problematization, irony, simplification, complication, prevention and argument. The single-model and double-model types are identified as pragmatical types of complex sentences with relative clauses. 1. Любимова А. А. Языковые аспекты воздействия...

... Отношение к здоровью индивида и общества. М., 2006. 5. Atkin С. Effects of televised alcohol messages on teenage drinking patterns // Journal of Adolescent Health Care. 1990. № 11. P. 10—24. 6. Chapman S., Fitzgerald B. Brand preference and advertising recall in adolescence smokers: Some implications for health promotion // American Journal of Public Health. 1982. № 72. P. 491—494. 7. USAID. AIDSTAR-One. URL: http://www.aidstar-one.com/sites/default/files/ZA_SoulCity....

This article provides a general characterization of the pragmatic focusing, determines the role of the theme of the scientific text and its influence on the distribution of certain foci through its structure. As an illustration for the indicated statements, it proposes the linguistic analysis of the original German sources. 1. Богданова О.   А. Цвето- и светообозначения как одна из форм прагматиче­ского фокусирования в структуре художественного текста: дис. ... канд. филол. наук. СПб., 1999. 2...

Physical activity is a factor of healthy lifestyle development. This article focuses on the physical activity of primary school students of the city of Krasnoyarsk. The authors discuss various reasons for leading an active (sports classes, yard games) or a passive (resting at the computer or a game console, watching TV) lifestyle among Krasnoyarsk primary school students in view of social family background and the parents' example of sports activities. The lifestyle criteria presented can be helpful...

The radical changes in the environment of contemporary organisations call for an analysis of their strategic potential. On the basis of resource approach and its most advanced versions - dynamic capabilities and core competence concept – this article analyses the key element of potential – managerial skills. 1.        Андреева Т.   Е., Чайка В.   А. К дискуссии о сущности динамических способ­но­стей // Вестник СПбГУ. Сер. Менеджмент. 2006. Вып. 4. С. 163—174. 2.        Барни Дж. Б. Может...

The article examines the basic verbal attributes of the communicators’ dialogic speech, using the responses received at the oral Russian language examinations at Russian-speaking schools of Lithuania for the period of 2005—2010 as an example. A structure of the dialogue during the exam is suggested. 1.  Айзерман Л.   С . Уроки литературы как диалог // Литература в школе. 1990. №   4. С. 38—47. 2.  Бахтин М.   М. Эстетика словесного творчества. М., 1986. 3.  Володин Н.   В . Афферентный...

Ahead of the 300th anniversary of the philosopher Immanuel Kant’s birth, efforts are underway to digitally reconstruct the long-lost historical landscape of Königsberg, the birthplace of the ‘Prussian sage’. This article aims to recreate the architectural appearance of Altstädtischer Markt — the market street in the Old Town (Altstadt), one of the city’s districts. Three-dimensional models of the 18th-century public and residential buildings were constructed using surviving images of the market street-square...

... university’s title. Today, according to the results of mass sociological surveys, Kant remains an undisputed leader on the list of historically significant figures associated with the region. His name has firmly established itself as a tourist and marketing brand of the Kaliningrad region. Despite the integration of Kant’s image into the cultural memory of Kaliningrad residents, it retains a conflicting potential: there is a layer of “activists” in the region who perceive Kant as a foreign symbol, ...

... adoption timing of a loyalty program among business customers: the role of marketing and social influence// Paradigm Shifts and Interactions. European Marketing Academy 43rd Annual Conference, Valencia, 2014. 20. Wansink B. Developing a Cost-effective Brand Loyalty Program// Journal of Advertising Research. 2003. No. 43 (September). Sheresheva M., Berezka S. loyalty programme, CRM software, customer relationship 135-139

Studies published as early as the 19th century, prewar guidebooks, postcards, books of model projects, and archive materials serve as the sources of information about the architectural and urban development of the resort of Cranz. The collection of cadastral plans and maps of 1844—1943 settlements held in the Secret Archive of Prussian heritage in Berlin remains virtually unstudied. A project used in the construction of the wooden music pavilion in the park Plantage in Cranz was found in a textbook...

This article considers the literary career of the famous East Prussian poet Simon Dach in connection with the history of Koenigsberg University. With the support of the ruling house of the Electorate of Branderburg and Prussia, Dach managed to obtain the position of a professor of poetry at the university, with which both his work and life are closely connected. One of Dach’s university works is the poetic composition “Prussiarchus” dedicated to the centenary of Albertina (1644). This work is a poetical-allegorical...

... безопасности Российской Федерации до 2020   года, утверждена Указом Президента Российской Федерации от 12 мая 2009 го­да, №   537. 6.  Anderson M. Place Branding and Place Promotion Efforts in the Baltic Sea Re­gion: A Situation Analysis. Draft released in May 2010, final version to be published in October 2010. 7.  Anholt S. Presentation at the 8 th Summit of the Baltic Development Forum. Helsinki,...

This article analyses the methodological framework of research on strategic potential of organizations in dynamic global environment. The author examines the factors responsible for sustainable competitive advantages of an organization and considers the role of intangible assets, predominantly, such unique assets as organizational and administrative skills, in the structure of potential. The article describes the features of formation of potential of learning organizations. 1.  Баззел Р., Гейл...

... include an analysis of trade flows but also an analysis of network interaction, an attempt to carry out which is presented in this work. The article presents the results of a study analyzing the presence of Saint Petersburg companies with their own brands in the Kaliningrad region. The research covered 33 companies from Saint Petersburg. It was found that in the Kalinin­grad region, only eight Saint Petersburg companies, including federal-level organizations, have regional representations, offices,...

... of the city is not fully con­sistent with its development strategy. The findings brought a number of rec­ommendations to promote the image strategy of Kaliningrad. Emelyanova L. L., Radevich E. G. city, urban environment, urban planning, image, brand, urban mar­ke­ting, cultural geography 17-31