The role of brand ecosystem in solving the tasks of hi-tech product marketing
This article analyses an efficient method of interacting with customer, which is aimed at the successful adaptation of innovations. It is noted that, in hi-tech markets, such interaction with all groups of customers can be carried out through a strong brand, whereas special importance is attached to the creation of the brand’s ecosystem, which would make it possible to offer the customer package solutions and include them into the value added chain.
1. Аакер Д. Создание сильных ...
Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg
Regional brands have become a valuable intangible asset and a crucial competitive resource for forging partnerships. An effective place branding policy is impossible without a precise understanding of the interests of stakeholder groups. It is essential to realize ...
The wasted years. Another take on the achievements, problems, and shortcomings of the academic collection of Kant’s works
The possibilities for improvement of the first volumes of the Academic edition of Kant’s works are discussed. The collegiality and deliberativeness of the researchers and institutions, involved in Kantian studies, which allowed for the high quality of early volumes, is absent today. The responsible institutions and publishers do not react to information regarding even the most obvious shortcomings and mistakes that could be easily corrected, while the plans for future reprints are based predominantly...
Cross-border Cooperation as a Mechanism of Regional Marketing in the Baltic Region
... marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms of cross-border cooperation and to the elaboration of an efficient development strategy as a promising direction of further study of the cross-border cooperation and regionalisation phenomena.
1.
Каледин ...
Changes in the structure and geography of tourist flows during the COVID-19 pandemic
Tourism suffered more than many other sectors amid Covid-19 travel restrictions. This article looks at the impact of the pandemic on the territorial redistribution of tourist flows in the Baltic region. The study draws on regional annual and monthly data on international and domestic tourist arrivals between 2019 and 2021, available on the websites of the statistical offices of the Baltic Region countries. The regions earlier dependent on tourist arrivals from Russia experienced the largest drop...
International positioning of the region: the image of the Kaliningrad region in the media space of the Baltic states
... perceived by the latter. Publication monitoring and media content analysis were carried out to explore the image created in the Latvian, Lithuanian and Estonian media in recent years. Avenues for positioning are proposed in line with the principles of place branding, and the interests common to the region and the Baltic States are considered through the lens of international cooperation projects. The emphasis is on the prospects for trade relations development. The main advantages of the region are identified,...
Kant on Human Dignity: Autonomy, Humanity, and Human Rights
This paper explores the new frontier within Kantian scholarship which suggests that Kant places so much special importance on the value of rational nature that the supreme principle of morality and the concept of human dignity are both grounded on it. Advocates of this reading argue that the notion of autonomy and dignity should now be considered as the central claim of Kant’s ethics, rather than the universalisation of maxims. Kant’s ethics are termed as repugnant for they place a high demand...
The role of International trade in improving the competitiveness of Saint Petersburg
... increasing the city’s competitive ability. This article has theoretical and practical significance for experts studying regional competitiveness, for regional authorities, and the business community.
1. Anholt, S. 2007, Competitive Identity. The New Brand Management for Nations. Cities and regions, London, 128 p.
2. Avraham, E., Ketter, E. 2007, Media Strategies for marketing place in crisis improving the image of cities, countries and tourism destinations, Oxford, 231 p.
3. Bergman, E. M., Feser,...
Immaturity and the objective of a true reform in ways of thinking. Part II
The originality of Kant’s answer to the question of the Enlightenment in a 1784 article consisted not in addressing the words of Horace, but in linking it to the revised legal notion of immaturity, which is now interpreted from the philosophical and theological perspective and has become one of key philosophical notions. However, Kant’s view is fraught with certain complications: firstly, it is dominated by negative characteristics; secondly, unlimited use of one’s understanding can lead to...
Representation of the image of Kaliningrad in the names of guided city tours
... University Journal of History], 2 (18), pp. 66—72 (in Russ.).
Hoppe, B., 2004. Fighting the Enemy’s Past: Konigsberg/Kaliningrad as a Place Of Memory in The Post-War Ussr. Ab Imperio, 2, pp. 237—268 (in Russ.).
Kubina, N. E., 2021. Territorial Branding Research: A Strategic Approach to Building a Region Brand. Upravlenie innovatsiyami: vyzovy i vozmozhnosti dlya otraslei i sektorov ekonomiki: sbornik nauchnykh statei po itogam III mezhdunarodnoi nauchnoi konferentsi [Innovation Management: ...
The notion of anthropology in Kant's philosophy
This article analyses different definitions, types and tasks of Kant's anthropology: Is "moral" or "practical" anthropology identical to "pragmatic" anthropology? Does anthropology aim to answer the question about the vocation of a human being? To what extent is metaphilosophy present in the Anthropology? What is the 'fundamental' transcendental anthropology? The idea of an anthroponomy remains an unsolved puzzle.
1. Кант И. Антропология с прагматической...
Knowing humanity without knowing the human being: The structure of polemic in Kant’s political argumentation
Kant’s treatises on political problems form a loosely structured text corpus. However, due to its passionate polemic, it can be rewritten in the form of dialogues. The most dramatic instalment is the authoritative treatise Toward Perpetual Peace, which is full of memorable phrases that used to excite the very first readers. Kant’s opponents are both concrete authors — either living or dead contemporaries (Garve, Mendesohn, Frederick the Great) — and generalised characters representing entire...
In search of a theoretical framework for factors influencing work and life balance
... efficiency of an enterprise. Intentional or unintentional absence, high employee turnover, low productivity, higher insurance costs, and low job satisfaction are amongst the consequences of work-life imbalance. WLB has also been examined as part of employer branding, which is coming to the fore as shortage of labour prompts organisations to look for strategies for attracting and retaining employees.
This paper carries out content analysis to provide a theoretical framework for WLB and job satisfaction....
Kant über inneren Sinn, Zeitanschauung und Selbstaffektion
The aim of this research is to explore what relations self-affection bears to the intuitions of inner sense. I propose that self-affection makes some contribution to formal intuitions and empirical consciousness by arguing that the functions of self-affection consist respectively in conceptualising and conscious-making. I begin by examining Kant’s concept of inner sense and point out that inner sense as a receptive faculty depends on self-affection. In so doing, I emphasise that self-affection...
Transzendentalphilosophie als kritische Bestimmung des Standpunkts. Eine wissenschaftstheoretische Annäherung
Both the categories and principles of understanding as well as the ideas and principles of reason build transcendental elements to conceive transcendental philosophy as a philosophical system. Accordingly, in addition to the “Transcendental Analytic”, Kant develops in the “Transcendental Dialectic” an expanded concept of the transcendental. The transcendental ideas do not denote object-constitutive principles but, in a weaker sense, conditions of the possibility of experience. The relation...
Kant’s lectures on natural law: Justice and conscientiousness
The lectures on natural law delivered by Kant in the winter semester of 1784/85 have recently attracted increasing attention from Kant scholars. Dating back to the 1780s, they elucidate a number of important aspects in the genesis of Kant’s practical philosophy. Firstly, this relates to the formation of the Königsberg philosopher’s views on law. However, the lecture notes (especially the introduction) are of equal importance to understanding certain problems of Kant’s ethical concept and interpretation...
Feyerabend’s Natural Law Notes and their significance for Kant studies. Preface
Natural Law Notes of Feyerabend is one of the most important sources by the research of ethical and juridical views of Kant. Dating back to 1784 they distinctly demonstrate that the basic principles of Kant’s philosophy of right are not a late production of the philosopher, but they have been formed already in the middle of 80’s of 18th century. Therewith we can use this lectures notes for the studies of Kant’s moral philosophy too, because of their closeness to the Foundations of Metaphysics...
Исследования современного маркетинга: вехи пути
... (4). S. 600—609.
2. Bemmaor A. C., Wagner U. A Multiple-Item Model of Paired Comparisons —Separating Chance from Latent Preference // Journal of Marketing Research. 2000.37 (4). S. 514—524.
3. Wagner U., Taudes A. A Multivariate Polya Model of Brand Choice and Purchase Incidence // Marketing Science. 1986. 5 (3). S. 219—244.
4. Taudes A., Wagner U. EXORB — A Program System to Examine to Order of Individual
Brand Choice Processes // Journal of Marketing Research. 1985. 22 (2).S. 218—219....
Moral theology and the cosmological argument. Comments and delibera¬tions on a little-known Reflection of Kant
This essay concerns an unusual note of Kant’s that has been available in Hamburg since the 1920s but otherwise neglected in the Kant literature. This small 8 x 6.3 cm sheet belonged to the manuscript collector Oskar Ulex (1852—1934), who appears to have bought it from a dealer in France. Writing covers both sides of the sheet, with moral theology discussed on one side, and the cosmological proof on the other. A transcription and description of the sheet is provided, followedby a “Question &...
Company history as a subgenre of the corporate website
... media-related, structural-semantic, and stylistic-linguistic subgenre parameters of the “Company History” subsection are examined. A comprehensive initial communicative goal of this subsection is identified: to shape a positive image, create a successful brand, and strengthen trust in the company. The research results contribute to understanding the structural and compositional features of a corporate website, its genre specificity, and the mechanisms of presentation in Internet communication.
...
Immanuel Kant in the cultural memory of Kaliningrad residents (post-Soviet period)
... university’s title. Today, according to the results of mass sociological surveys, Kant remains an undisputed leader on the list of historically significant figures associated with the region. His name has firmly established itself as a tourist and marketing brand of the Kaliningrad region. Despite the integration of Kant’s image into the cultural memory of Kaliningrad residents, it retains a conflicting potential: there is a layer of “activists” in the region who perceive Kant as a foreign symbol, ...
Development of network business structures in the spatially distributed cluster St. Petersburg-Leningrad region-Kaliningrad region as a tool of interregional interaction
... include an analysis of trade flows but also an analysis of network interaction, an attempt to carry out which is presented in this work. The article presents the results of a study analyzing the presence of Saint Petersburg companies with their own brands in the Kaliningrad region. The research covered 33 companies from Saint Petersburg. It was found that in the Kaliningrad region, only eight Saint Petersburg companies, including federal-level organizations, have regional representations, offices,...
Priorities for the development of manufacturing industries in the Kaliningrad region
... This reduction was largely a result of dependence on components and parts sourced entirely from unfriendly countries. Yet, agreements have been reached to date to replace previous suppliers with partners from China. The assembly of cars from Chinese brands has already begun,<16> but the establishment of mass production requires a considerable amount of time.
Meanwhile, food production, the region’s second-largest sector in terms of output in 2021 (35 %) and the largest in terms of employment ...
The adaptation of Russian regions’ economies to the rupture of relations with Europe: the case of Baltic Sea ports
... instance, at the onset of 2023, in the automotive cluster of St. Petersburg, production at two plants—Nissan and General Motors—was nearly halted, while at the third plant, Hyundai-KIA, only the manufacturing of specific components for cars of these brands continued.<10> The Tikhvin Carriage Works in the Leningrad region was shut down for more than two months in 2022 due to a shortage of cassette bearings of Western origin.<11>
The complete or partial closure of a number of joint ventures ...
Pure and Impure Philosophy in Kant’s Metaphilosophy
Kant’s metaphilosophy has three main parts: (1) an essentialist project (“What is philosophy?”); (2) a methodological project (“How do we do philosophy?”); and (3) a taxonomic project (“What are the different parts of philosophy, and how are they related?”). This paper focuses on the third project. In particular, it explores one of the most intriguing yet puzzling aspects of Kant’s philosophy, viz. the relationship between what Kant calls ‘pure’ philosophy vs. ‘applied’, ‘empirical’...
The Swedish institute’s scholarship policy as a soft power instrument
This paper examines how soft power, nation branding and academic cooperation came together in the scholarship policy pursued by the Swedish Institute (SI) from 1995 to 2023. An investigation of the organisation’s materials, scholarship statistics and feedback interviews with SI programme alumni ...
A part outside the whole? (To Anton Zimmerling's article “Really: syntactics without semiotics?”)
Before delving into the connections between linguistics and semiotics, it is essential to establish a clear demarcation between these fields, which necessitates a precise definition of each subject. However, the approach taken by Anton Zimmerling in this regard is subject to debate. In the discussion of semiotics, the focus tends to lean towards interpretations that recognize the dual understanding of signs, while unilateral conceptions of signs are often overlooked. Linguistics is typically...
The Visegrad Group and the Baltic Assembly: coalitions within the EU as seen through Russian foreign policy
... the post-Soviet countries from becoming the CIS members and pushing them towards accession to the EU. The Bratislava Declaration is imbued with a spirit of self-admiration, to the extent that the V4 members call themselves the new successful political brand and the best example for other countries.<10>
In the recent Krakow Declaration of February 17, 2021, adopted on the occasion of the 30th anniversary of the Visegrad Group, the participating countries call themselves “a reliable partner on ...
International heritage in the memorial landscape of the Kaliningrad region
... 2016, Tsentralny Island in Kaliningrad was officially renamed Kant Island. Today, Kant is the most recognisable and popular foreign figure in the region’s pre-war history, among locals and visitors alike; his name has become somewhat of a tourist ‘brand’. A memorial plaque to three Albertina professors — Ludvikas Rėza, Carl Burdach and Christian Jakob Kraus — was unveiled on the site of the Old Altstadt Cemetery in Kaliningrad in 2007. Its installation was initiated by the administration ...
Expansionism in Poland’s strategic culture: historical retrospective and variations
This article deals with the problem of assessing and interpreting expansionist elements in Poland’s international political behaviour. The problem is approached using the concept of the strategic culture of states, which covers beliefs, perceptions, and the language states use to describe their own and other countries’ actions. The study examines what expansionist types of strategic culture have developed in Poland, how relevant they are in the current political landscape, and describes their...
The impact of the food embargo on consumer preferences and cross-border practices in the Kaliningrad region
... their financial situation as bad or very bad (42 % of respondents in this category); 61 % of respondents believe that good quality products at competitive prices disappeared after 2014; 34 % noticed goods produced in Russia under well-known foreign brands banned from import; 33.8 % expressed the opinion that the range of niche products (delicacies, dietary products, lactose-free milk) has significantly decreased or completely disappeared.
One of the questions asked the respondents to name brands ...
Cultural code of the city
... Essence, Structure and Functioning in The Process of Communication. Diskurs professional'noi kommunikatsii [Professional Discourse & Communication], 1 (4), pp. 69—77 (in Russ.).
Shcherbinina, N. G., 2018. Features of positioning of the city as a brand in the digital age. ΠΡΑΞΗΜΑ. Problemy vizual'noi semiotiki [Praxema], 3 (17), pp. 192—201 (in Russ.).
Shipitsin, A. I., 2016. Urban sculpture and cultural code of Volgograd in the context of branding the territory. Vestnik Assotsiatsii ...
German participation in the Three Seas Initiative: opportunities for Russia
The Three Seas Initiative was launched in 2016 by the Polish and Croatian leaders to bridge the gap between Southeast, Central and Eastern Europe, on the one hand, and Western Europe, on the other. This article aims to show how German policy on the Three Seas Initiative has changed and what risks and opportunities it represents for Russia. The official data on the Three Seas Initiative was used to explore the specifics of the concept and the impact of its most promising projects on the Southeast...
Automated production line software
... the hydroelectric station was developed, the type of transfer function was determined, a block diagram of the control algorithm for a metal tile production line was developed, software was developed for the equipment of the "Овен" brand of an automated line: a logical controller PLC160 and an operator panel SP310-R.
Romanov M. A., Tolstel O. V.
programmable logic controller (PLC), operator panel, CoDeSyS, hydrostation, fine grease, oil mist, transfer function
5-20
Ports of Eastern Baltic and Russian transit policy: competition and cooperation
The ports of the Baltic states have been handling Russian cargoes for many years. Thus, there is no apparent need for Russia to reroute all freight flows to domestic ports. It was not long ago that Eastern Baltic ports were regarded as ordinary competitors, however, the current geopolitical situation has drastically reshaped the framework for transport cooperation in the region. Competition and cooperation strategies are often equally viable for the ports in the Eastern Baltic Sea. Yet volatility...
On poetic emotiology in poetry and beyond
... Volgogradskogo gosudarstvennogo pedagogicheskogo universiteta [Bulletin of the Volgograd State Pedagogical University], 1 (134), pр. 124—131(in Russ.).
Karpova, A., 2017. Fatherly power: how Ostankino turned the advertising slogan “Daddy can” into a brand. Forbes. 11 January. Available at:
https://www.forbes.ru/
karera-i-svoy-biznes/336987-otcovskaya-sila-kak-ostankino-prevratil-reklamnyy-slo gan-papa-mozh
[Accessed 6 April 2021] (in Russ.).
Kon'kov, V. I., 2015. The word alive and dead (about ...
The Architectonic Place of Language in Kant’s Philosophy (Rev.: R. Ehrsam, Le problème du langage chez Kant. Paris: Librairie Philosophique J. Vrin, 2016, 288 pp.)
Brandom, R., 1994. Making It Explicit: Reasoning, Representing, and Discursive Commitment. Cambridge and London: Harvard University Press.
Ehrsam, R., 2016. Le problème du langage chez Kant. Paris: Librairie Philosophique J. Vrin.
Kant, I., 1998. Critique of Pure Reason. Edited by P. Guyer and A. Wood. Cambridge: Cambridge University Press.
Kant, I., 2007. Anthropology, History and Education. Edited by G. Zöller and R. B. Louden. Cambridge, New York et al.: Cambridge University Press.
Kitcher,...
The geographical image of Kaliningrad and its branding policy (the case of a sociological survey of the city residents)
... the city is not fully consistent with its development strategy. The findings brought a number of recommendations to promote the image strategy of Kaliningrad.
Emelyanova L. L., Radevich E. G.
city, urban environment, urban planning, image, brand, urban marketing, cultural geography
17-31
Taking Detours through the “Transcendental Dialectic”. The Principles of Homogeneity, Specification, and Continuity
In a crucial paragraph (KrV, A 663-664 / B 691-692) of the first part of the “Appendix to the Transcendental Dialectic”, Kant discusses the specific status of the principles of homogeneity, specification, and continuity. In doing so, he refers to an already proven argument and thus to other passages of the Critique of Pure Reason. In search of this argument the “Transcendental Analytic” but in particular the “first book” of the “Transcendental Dialectic” turn out to be possible reference...
Is Spinoza’s Ethics Heteronomous in the Kantian Sense of the Term?
The prevailing interpretations of Spinoza’s ethical theory view it as an example of heteronomy in the Kantian sense of the term. I make a case for the claim that is not in harmony with such interpretations. In the course of the argument I discuss Kant’s concepts of autonomy and heteronomy showing how they refer to will and to ethics. Then I describe a group of interpretations which portray Spinoza’s moral theory as heteronomous. My critique begins by presenting some textual evidence which vividly...
Kants Denkraum: Subjektivität als Prinzip. Interview mit Prof. Dr. Jürgen Stolzenberg
This interview with Professor Dr Jürgen Stolzenberg, board member of the Kant-Gesellschaft and co-editor of the Kant-Lexikon (2015), explores a wide range of topics — from Leibniz and Wolff to Heidegger and Husserl. The leading idea of Stolzenberg’s philosophical research is the justification of the principle of modern subjectivity in Kant’s philosophy and its transformations until our days. He discusses the meaning and development of the concept of self-consciousness and the understanding...
Kant als Mystiker? Zur These von Carl Arnold Wilmans’ dissertatio philosophica
Carl Arnold Wilmans received his degree of doctor in philosophy in Halle in 1797 for a bold thesis. He claimed a latent similarity between Kant’s enlightened philosophy of religion and the pure mysticism of some so-called separatists — and sent his work to Kant. The fact that and how the latter reacted to it, makes the matter all the more interesting. Could Kant have been a secret mystic? The following study attempts to give a differentiated presentation of Kant’s intellectual relationship...
Kants Freiheitsargument. Diskussion von Heiko Puls: Sittliches Bewusstsein und Kategorischer Imperativ in Kants Grundlegung: Ein Kommentar zum dritten Abschnitt. Berlin und Boston: De Gruyter, 2016. 318 S.
Heiko Puls’ work Sittliches Bewusstsein und Kategorischer Imperativ in Kants Grundlegung: Ein Kommentar zum dritten Abschnitt, presents an attempt to show that, in the Groundwork of the Metaphysics of Morals, Kant’s argumentation for the objective value of the categorical imperative is almost based upon the same principle as the one presented in the second Critique. More precisely, Puls claims that, like in the Critique of Practical Reason, the Groundwork operates with some kind of fact of reason-theory...
Kant and the Crusians in the Debate on Optimism
n this article, which completes a two-part series on the problem of optimism in Kant’s works, I explore in detail the arguments advanced by the Crusians A. F. Reinhard and D. Weymann against the actual world as the best of all possible worlds and in favour of the actual world as one of the good worlds, Kant’s counterarguments put forward in the mid-1750s drafts and in An Attempt at Some Reflections on Optimism (1759), and further polemical attacks on this topic against Kant by D. Weymann in his...
On the Role of Gesinnung in Kant’s Ethics and Philosophy of Religion. Part I
Kant’s concept of Gesinnung reveals the whole range of its problematic potential when it has to be translated into other languages: there are no ready-made equivalents. The problem stems from the evolution of this concept in Kant himself from the pre-Critical (“mode of thinking”, “convictions”, “virtuousness”, “virtues”, “sentiments”, “inclinations”, “aspirations”) to the critical works and then in the Critical period in Religion within the Bounds of Bare Reason. Further...
Rural areas of russia’s north-west borderland: problems and development paths
... resource potential that is sufficient to ensure their sustainable development based on the non-endogenous approach.
Kostyaev А. I.
10.5922/2079-8555-2019-4-6
93-113
rural development, functions, multifunctionality, geographical image, image, brand, neo-endogenous approach
Eхperience of the Baile-Felix tourist system (Romania) for the protection and promotion of the grey seal as a brand on the Hel Peninsular (Poland)
The Pârâul Pețea Nature Reserve is located in Bihor County (Romania), in the area of the Băile-Felix rural tourist system. It has gained international popularity due to the existence of an ecosystem with thermal waters. Thermal springs are the habitat of rare fauna (Scardinius racovitzai, Melanopsis parreyssi) and flora species including the unique Nymphaea lotus var. thermalis, a tertiary relict lotus flower. Situated on the Hel Peninsula of the Baltic Sea, Hel Marine Station (HMS) is one of...
Inhomogeneous Homothety and Integral Identities for Solenoidal Fields
There is proved a new set of integral identities. To this problem the interest is explained by hydrodynamics problems.
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2. Соболев С. Л. Избранные труды. Новосибирск, 2003. Т. 1.
3. Доброхотовов С. Ю., Шафаревич А. И. О поведении на бесконечности...
The branding of design hotels and hostels: the role of verbal communication
Studying tourism branding as a process of communication requires a thorough analysis of both naming and descriptive texts available through information resources. A well-thought-out strategic platform attracts the target audience and ensures the smooth functioning of ...
Verb collocations of the semantic field «Memory» with the component ‘Vergangenheit’ in the German media
The article analyzes verb collocations of the semantic field “Memory” with the component ‘Vergangenheit’, which are commonly used in German media; it describes structural, semantic and syntagmatic characteristics of the verb collocations. The source of the research data is newspaper texts corpus DWDS. The keyword "Vergangenheit" (past) can be characterized by a high syntagmatic potential that indicates the importance of the denoted concept for memory processes comprehension. The...