Intangible Factors of U. S. Influence in Latin American and Caribbean Countries in the Entertainment Industry Context
Abstract
The article examines the intangible factors of U.S. influence in Latin American and Caribbean countries and the U.S. ability to utilize them in the context of the entertainment industry at the present stage. The aim of the study is to determine the role and assess these factors, considered through examples of cinema, streaming service content, and the video game industry. The author adopted a constructivist approach and employed the method of statistical data analysis from open sources. A comparative method was used to identify common trends in the examined sectors of the entertainment industry in the context of the U.S. intangible influence and to provide a forecast regarding the extent of this influence in the medium term. The use of intangible tools of influence in the studied area represents an attempt by the U.S. to maintain and strengthen its position as a regional leader in the era of global great power competition. The author concludes that the cultural influence of the U.S. in these sectors of the entertainment industry is predominant compared to the capabilities of other countries in the region, and the available resources allow for the shaping of new norms for the youth of Latin American and Caribbean countries.