Social identity in the conditions of cultural diversity: A search or imposition? (the case of the Kaliningrad region)
AbstractThis article discusses the development of social identity in the modern Russian society in the case of the Kaliningrad region. Based on an analysis of the regional public discourse and the data of surveys and case studies, the author considers the process of promoting and imposing a model of normativity and social identity marked as one characteristic of the “overwhelming majority” of citizens, “traditional” for the Russian society, and morally true, but nevertheless contradicting the actual state of the public consciousness of a multicultural society.