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... parametrization in con­trasting discourse types: cinematic discourse vs. Discourse of children’s literature. Vop­rosy kognitivnoi lingvistiki [Issues of Cognitive Linguistics], 2, pp. 26—40 (in Russ.). poetic function, conative function, artistic discourse, advertising discourse, parameters of linguistic creativity Sokolova O. V., Feshchenko V. V. 7-36 10.5922/2225-5346-2021-4-1

... "poetic in the non-poetic". In the segment of the article related to non-poetical communication, linguistic repre­sentations of emotions and techniques for creating "referential illusions" are considered on the example of PR-discourse and advertising discourse. Attention is focused on discursive transformations associated with the formation of a mythological world in which its own spe­cial laws operate. In both discourse types, orientation towards results correlates with orienta­tion towards the ...

... eds. Discourse and social life . London, pp. 1—27, https://doi.org/10.4324/9781315838502-1 . Tcherniavskaia, V. E., 2014. Discourse paradigm: phantom objects and syndro­mes. Voprosy Kognitivnoy Lingvistiki [Issues of Cognitive Linguistics], 1,... ... [Speaker and listener: Variants of speech behavior]. Moscow (in Russ.). text genre, text function, hybridity, hybrid genre, advertisement text, per­suasion Chernyavskaya V.E., Gorschkova N.E. 74-89 10.5922/2225-5346-2025-1-5

... 1, pp. 103—132. Simondon, G., 2013. The essence of technicity. Sinii divan [The Blue sofa], 18, pp. 93—114 (in Russ.). Sokolova, O. V., 2014. Tipologiya diskursov aktivnogo vozdeistviya: poeticheskii avan­gard, reklama i PR [The typology of discourses of active influence: poetic avant-garde, advertising and PR]. Moscow (in Russ.). Sokolova, O. V., 2018. Specificity of reference in avant-garde artistic discourse (Italian, Russian and American avant-garde). In: V. Feshchenko, ed. Obrazy yazyka i zigzagi diskursa: sbornik nauchnykh statei k ...

... Zheltukhina, M. R., 2000. Komicheskoye v politicheskom diskurse (na materiale ne­me­ckogo I russkogo yazykov) [Comic in political discourse (on the material of German and Russian languages)]: Ph. D. Volgograd State Pedagogical University (in Russ.). Zagibalova,... ... [Acces­sed 19 August 2018] (in Russ.). Kwyat, A., 2013. Mediam as an instrument of political PR: cognitive approach. Rek­lama i PR [Advertising and PR], 1. Available at: http://www.mediascope.ru/ node/1254 [Accessed 19 August 2018] (in Russ.). Knyazev, А....

The article is devoted to the use of Passive Voice constructions in the modern advertising. The author analyses the use of various types of Passive and explores other forms of speech when it becomes possible to convey the Voice relations. The research has been conducted on the basis of the German advertising texts. 1. Арутюнова ...

This article considers the discourse of university websites as a type of computer mediated communication. It is shown that university website discourse is of heterogeneous nature. The author analyses the interaction of educational, scientific, and advertising discourses. Special attention is paid to the employed communication strategies and the linguistic means of their implementation. The study is based on the official websites of the leading Russian universities. 1. Денисова Н. В. Рекламные ...

... language]. Moscow (in Russ.). Langacker, R. W., 1997. Consciousness and Subjectivity. In: M. Stamenov ed. Lan­guage, Structure, Discourse and the Access to Consciousness. Amsterdam: John Benja­mins, pp. 49—76. Langlotz, A., 2015. Language, creativity,... ... Mou­ton de Gruyter. Sokolova, O. V., 2020. Discourse-“Logophagus”: The Boundaries of Linguistic Creativity and Stereotypy in Advertising. Kritika i semiotika [Critique and Semiotics], 1, pp. 114—142 (in Russ.). Stepanov, Yu. S., 2001. In the world of ...

... Arrow Books. Holšánová , J., 2016. A Cognitive Approach to Audio Description. Researching Audio Description: New Approaches. Palgrave Macmillan Publ., pp. 49—73. Isayeva, L. V., 2017. The Poetic Function of Language and word-play in a polycode advertising text. In: Yazykovoi diskurs v sotsial'noi praktike [Language discourse in so­cial practice]. Tver’, pp. 118—124 (in Russ.). Kaźmierczak, M., 2018. From Intersemiotic Translation to Intersemiotic Aspects of Translation. Przekładaniec. Special issue “Word and Image in Translation”, pp. 7—35. Korolyova,...

....22455/2541-7894-2022-12-115-142 (in Russ.). Sokolova, O. V., 2013. Contemporary poetry in the world of advetising: deictic or­ganization of poetical and advertising texts. Vestnik RossiiskogoUniversiteta Druzhby Narodov. Seriya: Lingvistika [Russian Journal of Linguistics], 1, pp.... ... poeticheskogo teksta [Semantics and struc­ture of a poetic text]. Erevan (in Russ.). deixis, language experiment, poetic discourse, spatial design, subjectivity, linguistic pragmatics Feshchenko V.V. 49-66 10.59222225-5346-2023-2-3

... Kul'tury, Obrazovaniya [The world of science, culture and edu­ca­tion], 2 (69), pp. 593—595 (in Russ.). Anisimov, V. Ye., 2020. Title, Synopsis and Slogan as Functional and Pragmatic Elements of Film Text (by the Material of the Modern French Film Discourse). Filologicheskie nauki. Voprosy teorii i praktiki [Philology. Theory & Practice], 13 (1), pp. 240—245, https://doi.org/10.30853/filnauki.2020.1.48 (in Russ.). Anisimova, T. V. and Yarova, I. V., 2011. Reklama v izdatel'skom dele [Advertising in publishing business]. Izhevsk (in Russ.). Anisimova, T. V., 2016. Principles of classification of book advertising genres. Vestnik Volgogradskogo gosudarstvennogo universiteta. Seriya 2. Yazykoznanie [Science Jour­nal of Volgograd State ...

... particular socially loaded meanings. This research is in line with contemporary social semiotics, interactional linguistics, and discourse studies and is based on typographic meaning as a key notion providing the basis for social actors’ ideological ascriptions.... ... newspapers, Handwriting font, and Stencil font and their em­bed­dedness in current socio-cultural practice. The analysis uses advertising, social and com­mercial texts. The findings indicate that typography should be considered as a social meaning which ...

The study of territory branding as a part of communicative process requires the detailed analysis of advertising and PR-texts placed on accessible Web-portals. The current study presents a linguistic analysis of means of the territory management optimizing and of defining the role of linguistic means in the branding discourse. The material of the study is the number of texts (original and translated) in Russian, English and German placed on accessible Web-portals of different regions or on accessible official Web-portals of different touristic regions and cities....

... Философский словарь. М., 1987. 14. Jackson N. Home in Russia: Cultural Values Embedded in Russian Homes // Moving Forward / Looking Back : Materials of NCA National Convention. Chicago, 2004. P. 111—123. Marina A. V. conceptual analysis, advertising discourse, concept ДОМ, concept HOME / HOUSE 31-38

.... М., 2001. 6. Феофанов О. А. Реклама: новые технологии в России. СПб., 2001. 7. Gilligan C. In a Different Voice: Psychological Theory and Women’s Development. Cambridge, 1982. 8. Goffman E. Gender Advertisements. N. Y., 1976. 9. Harré R. Persuasion and Manipulation // Discourse and Communication: New Approaches to the Analyses of Mass Media Discourse and Communication.Berlin ; N. Y., 1985. P. 126—142. 10. Hasan R. Ways of saying: ways of meaning // The Semiotics of Culture and Language. L., 1984. Vol. 1 : Language ...

... emojis is demonstrated in devising the structures of parallel, complementary and substitutive syntax in literary, public and advertising Internet communication. It is concluded that the choice between traditional and new visual components reflects how ... ..., O. V., 2014. Tipologiya diskursov aktivnogo vozdeistviya: poeticheskii avan­gard, reklama i PR [Typology of Active Impact Discourses: Poetic avant-garde, Adver­ti­sing and PR]. Moscow (in Russ.). Zakharkiv, E., 2021. Contemporary Poetry in the Digital ...

Since the sixties of the twentieth century, different algorithms for using poetic texts in the transformation of urban space have emerged. Poetic discourse is being increasingly contextualized in space, whose role in the contemporary cultural system and specific tasks of urbanism has been growing. In the urban context, poetry may acquire different forms — street performances, advertisements, murals and other types of visual poetry. It may turn the city into a venue for a festival of urban poetry. The poetic text interacts with urban objects (monuments, train stations, airports, bus stops, and benches), including QR codes and ...

... analysis of the city and urban environment — the study of the cultural code of the city. In the contemporary aca­de­mic discourse, the importance of studying the cultural code of the city is growing not so much as a phenomenon but as a system of ... ... Lectures 2003. Oxford: Oxford University Press, p. 83—103. Ivanova, A. P. and Yagodkina, M. V., 2020. Cultural codes in modern advertising. Uchenye zapiski Novgorodskogo gosudarstvennogo universiteta [Vestnik Novgorod State University], 8 (33), рр. 1—4 ...

... worlds. The first of a two-part series, this article studies the historical context in which appeared Kant’s 1759 lecture advertisement leaflet entitled An Attempt at Some Reflections on Optimism. The study describes the requirements of the 1755 Berlin ... ... sciences et belles lettres de Prusse, sur l’optimisme, avec les pièces qui ont concouru, Berlin, pp. 1—43. Anonym. 1755c, Discours sur cette question, tout est-il bien? Proposée, par l’Académie Royale des sciences et belles lettres de Berlin, pour ...