Linguistic creativity of the avant-garde: language functions in literary and advertising discourses
... parametrization in contrasting discourse types: cinematic discourse vs. Discourse of children’s literature. Voprosy kognitivnoi lingvistiki [Issues of Cognitive Linguistics], 2, pp. 26—40 (in Russ.).
poetic function, conative function, artistic discourse, advertising discourse, parameters of linguistic creativity
Sokolova O. V., Feshchenko V. V.
On poetic emotiology in poetry and beyond
... "poetic in the non-poetic". In the segment of the article related to non-poetical communication, linguistic representations of emotions and techniques for creating "referential illusions" are considered on the example of PR-discourse and advertising discourse. Attention is focused on discursive transformations associated with the formation of a mythological world in which its own special laws operate. In both discourse types, orientation towards results correlates with orientation towards the ...
The media image of San Escobar in the space of fictional worlds: a socio-semiotic perspective
Zheltukhina, M. R., 2000. Komicheskoye v politicheskom diskurse (na materiale nemeckogo I russkogo yazykov) [Comic in political discourse (on the material of German and Russian languages)]: Ph. D. Volgograd State Pedagogical University (in Russ.).
Zagibalova,... ... [Accessed 19 August 2018] (in Russ.).
Kwyat, A., 2013. Mediam as an instrument of political PR: cognitive approach. Reklama i PR [Advertising and PR], 1. Available at:
node/1254 [Accessed 19 August 2018] (in Russ.).
The use of the passive construction and its synonymous speech forms in advertising discourse (based on the German language)
The article is devoted to the use of Passive Voice constructions in the modern advertising. The author analyses the use of various types of Passive and explores other forms of speech when it becomes possible to convey the Voice relations. The research has been conducted on the basis of the German advertising texts.
1. Арутюнова ...
The heterogeneity of university website discourse
This article considers the discourse of university websites as a type of computer mediated communication. It is shown that university website discourse is of heterogeneous nature. The author analyses the interaction of educational, scientific, and advertising discourses. Special attention is paid to the employed communication strategies and the linguistic means of their implementation. The study is based on the official websites of the leading Russian universities.
1. Денисова Н. В. Рекламные ...
Theatrical interpretation of a literary work from the standpoint of semiotic creativity
... language]. Moscow (in Russ.).
Langacker, R. W., 1997. Consciousness and Subjectivity. In: M. Stamenov ed. Language, Structure, Discourse and the Access to Consciousness. Amsterdam: John Benjamins, pp. 49—76.
Langlotz, A., 2015. Language, creativity,... ... Mouton de Gruyter.
Sokolova, O. V., 2020. Discourse-“Logophagus”: The Boundaries of Linguistic Creativity and Stereotypy in Advertising. Kritika i semiotika [Critique and Semiotics], 1, pp. 114—142 (in Russ.).
Stepanov, Yu. S., 2001. In the world of ...
On the less obvious manifestations of the poetic function: a translator’s view
... Arrow Books.
, J., 2016. A Cognitive Approach to Audio Description. Researching Audio Description: New Approaches. Palgrave Macmillan Publ., pp. 49—73.
Isayeva, L. V., 2017. The Poetic Function of Language and word-play in a polycode advertising text. In: Yazykovoi diskurs v sotsial'noi praktike [Language discourse in social practice]. Tver’, pp. 118—124 (in Russ.).
Kaźmierczak, M., 2018. From Intersemiotic Translation to Intersemiotic Aspects of Translation. Przekładaniec. Special issue “Word and Image in Translation”, pp. 7—35.
Linguistic focus of territory branding
The study of territory branding as a part of communicative process requires the detailed analysis of advertising and PR-texts placed on accessible Web-portals. The current study presents a linguistic analysis of means of the territory management optimizing and of defining the role of linguistic means in the branding discourse. The material of the study is the number of texts (original and translated) in Russian, English and German placed on accessible Web-portals of different regions or on accessible official Web-portals of different touristic regions and cities....
Representation of the conceptual and value components in the concepts HOME and HOME / HOUSE in advertising discourse
... Философский словарь. М., 1987.
14. Jackson N. Home in Russia: Cultural Values Embedded in Russian Homes // Moving Forward / Looking Back : Materials of NCA National Convention. Chicago, 2004. P. 111—123.
Marina A. V.
conceptual analysis, advertising discourse, concept ДОМ, concept HOME / HOUSE
Discursive features of Russian gender-oriented advertisements
.... М., 2001.
6. Феофанов О. А. Реклама: новые технологии в России. СПб., 2001.
7. Gilligan C. In a Different Voice: Psychological Theory and Women’s Development. Cambridge, 1982.
8. Goffman E. Gender Advertisements. N. Y., 1976.
9. Harré R. Persuasion and Manipulation // Discourse and Communication: New Approaches to the Analyses of Mass Media Discourse and Communication.Berlin ; N. Y., 1985. P. 126—142.
10. Hasan R. Ways of saying: ways of meaning // The Semiotics of Culture and Language. L., 1984. Vol. 1 : Language ...
Kant and the Problem of Optimism: The Origin of the Debate
... worlds. The first of a two-part series, this article studies the historical context in which appeared Kant’s 1759 lecture advertisement leaflet entitled An Attempt at Some Reflections on Optimism. The study describes the requirements of the 1755 Berlin ... ... sciences et belles lettres de Prusse, sur l’optimisme, avec les pièces qui ont concouru, Berlin, pp. 1—43.
Anonym. 1755c, Discours sur cette question, tout est-il bien? Proposée, par l’Académie Royale des sciences et belles lettres de Berlin, pour ...