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The article discusses an alternative version of semiotics in which the process of semiosis is based not on metonymic symbolization (substitution), when one entity stands for another, but on the metaphorical (iconic) representation. The author suggests considering iconicity as a basis for relating the ...

... of myths that somehow differ from each other. Such an imperfect process of intergenerational information transfer contributed to the emergence of a large number of variative religious trends, astrological forecasts and so on. The author describes the semiotic system of myth, the main feature of which is its targeted orientation. Such a system of myth promotes the description of the impact of external phenomena on the inner world of man through far-fetched pseudo-historical legends. It is noteworthy ...

... literature of RANION (Linguistic Section)], 1, pp. 5—21. 32. Piotrovskii, R. G., 1954. About some stylistic categories. Voprosy yazykoznaniya [Questions of Linguistics], 1, pp. 55—68. 33. Rozhdestvenskii, Yu. V., 1967. Semiotika i vostochnye yazyki [Semiotics and oriental languages]. Moscow. 34. Sossyur, F. de, 1916. Kurs obshchei lingvistiki, izdannyi Sharlem Baii i Al'bertom Seshegei v sotrudnichestve s Al'bertom Ridligerom. Lozanna, Paris. 35. Sossyur, F. de, 1933. Kurs obshchei lingvistiki [Course ...

... Gippius, A. A., 2010. ‘Chronicle’ readings of paremias about Boris and Gleb: the history of the text and the historical context. In: B. A. Uspenskii, F. B. Uspenskii. Fakty i znaki: issledovaniya po semiotike istorii [Facts and signs: research on the semiotics of history]. Moscow. pp. 42—71 (in Russ.). Danilevskij, I. N., 2004. The Bible as the source of the Tale of Bygone Years and its prior corpuses. In: Povest vremennyh let: germenevticheskie osnovy istochnikovedeniya letopisnyh tekstov [The ...

... conference papers]. Moscow. pp. 71—107. 33. Postovalova, V. I., 2016. Ways and principles of knowledge transfer in the humanities. In: V. F. Feshchenko, ed. Lingvistika i semiotika kul'turnykh transferov: metody, printsipy, tekhnologii [Linguistics and semiotics of cultural transfers: methods, principles, technologies]. Moscow. pp. 36—60. 34. Prokl, 1993. Pervoosnovy teologii; Gimny [The fundamental principles of theology; Hymns]. Moscow. 35. Radchenko, O. A., 1997. Yazyk kak mirosozidanie: Lingvofilosofskaya ...

... dual faith]. Moscow. 3. Feshchenko, V. V., Bochaver, S. Yu., 2016. The theory of cultural transfers — through cultural studies — to theoretical linguistics. In: V. V. Feshchenko, ed. Lingvistika i semiotika kul'turnykh transferov [Linguistics and semiotics of cultural transfers]. Moscow.

... [Mock-up of the dictionary entry for the Automated explanatory-ideographic dictionary of Russian phraseologisms. Samples of entries]. Moscow, pp. 96—98. 49. Cherkasskii, M. A., 1978. Experience in constructing a functional model of one particular semiotic system. In: G. L. Permyakov, ed. Paremiologicheskii sbornik. Poslovitsa. Zagadka (Struktura, smysl, tekst) [Paremiological collection. Proverb. Riddle (Structure, meaning, text)]. Moscow, pp. 35—52. 50. Shmelev, A. D., 1988. The problem of ...

... and symbols of political language. To identify the metamorphoses of PD and to understand their genesis, the author investigates the main features of and transformations in the cognitive mechanism of PD and traces the emergence of the isomorphism of semiotic systems characteristic of politics/authorities and mass culture. These processes cause the semantic space of PD to embrace mass culture referents. 1. Apresyan, Yu. D., 1966. Idei i metody sovremennoi strukturnoi lingvistiki (kratkii ocherk) ...

... 2014. The category of the image as a means of studying political reality (on the example of the image of South Ossetia in Russian foreign policy discourse). Simvolicheskaya politika [Symbolic Policy], 2, pp. 40—65 (in Russ.). Fomin, I. V., 2017. Semiotic frontier: through the depths of centuries and the boundaries of disciplines. METOD: Moskovskii ezhegodnik trudov iz obshchestvovedcheskikh distsiplin [METHOD: Moscow Yearbook of works from social science disciplines], 7, pp. 25—37 (in Russ....

Anagram, poetic text, symbol, paronomasia, semiotics, diachrony, Russian literature. 1. Генон Р. Символы священной науки. М., 1997. 2. Гущин В. Дмитрий Авалиани: Средневековое доверие к знаку. URL: http://old.russ.ru/journal/netcult/98-10-07/guschn....

... novel-reconstruction”. This is an attempt to create a new genre — the ideal historical description, organized as a polylogue between the historian, novelist and semiotician. For this, Lotman relied on Karamzin’s experience. The structural and semiotic characteristics of the novel-reconstruction allow revealing some new features of Karamzin’s "History". 1. Аристотель. Об искусстве поэзии. М., 1957. 2. Данто А. Аналитическая философия ...

This article addresses the metadiscourse structure and the means of gender manifestation in the advertising message. Two advertisements for the same good aimed at women and men were chosen for a semiotic analysis. The analysis identified the verbal and nonverbal means of exposing implicit messages reflecting gender relations and reinforcing gender stereotypes, as well as the presence of complimentary relations between different elements of the ...

To reconstruct a critique of the ontological proof of the existence of God in Schelling’s philosophy I examine his interpretation of the ontological argument by Anselm of Canterbury and Descartes as well as Schelling’s assessment of the critique of the Kantian ontological proof of the existence of God. I propose a reconstruction of Schelling’s account of undoubted being which cannot be deduced from the concept of the totality of all that is possible and therefore must come before any thought. He...

... Littlefield Publishing Group, Inc., S. 101-117. Nagl, L., 2014. Peirce on Hegel, Pragmaticism, and the “Triadic Class of Philosophical Doctrines”. In: T. Thellefsen and B. Sorensen, Hg. 2014. Charles Sanders Peirce in His Own Words. 100 years of Semiotics, Communication and Cognition. Boston und Berlin: De Gruyter; Mouton, S. 429-435. Nagl, L., 2016. “Avoiding the Dichotomy of ‘Either the Individual or the Collectivity’: Josiah Royce on Community, and on James’s Concept of Religion”....

... contemporary philosophical research programme. Apel, K.-O., 1988. Diskurs und Verantwortung. Das Problem des Übergangs zur postkonventionellen Moral. Frankfurt am Main: Suhrkamp. Apel, K.-O., 1994a. Selected Essays, Volume 1: Towards a Transcendental Semiotics. Edited by E. Mendieta. New Jersey: Humanities Press. Apel, K.-O., 1994b. From a Transcendental-Semiotic Point of View. Edited by M. Papastephanou. Manchester & New York: Manchester University Press. Apel, K.-O., 1996. Selected Essays, Volume ...

The hypothesis on the existence of a specific "Kaliningrad text" as a metatext, which emerged in the conditions of regional subculture, is put forward and confirmed in the framework of the semiotic paradigm of culture analysis. Metatext is understood as an invariant of all texts within the given culture, which embodies the content, world image, and sociocultural codes of the culture. The content and structure of the metatext are determined ...

... dual nature of the thing in itself suggests a solution to Kant’s problem of causality. The thing in itself serves as the referent of the phenomenon, whereas the noumenal thing-in-itself (or the ‘negative noumenon) serves as its meaning (Frege’s semiotic triangle). 1. Abela, P. 2002, Kant’s Empirical Realism, Oxford: Clarendon Press. 2. Adams, R. 1997, Things in Themselves, Philosophy and Phenomenological Research, vol. 57, № 4 (Dec., 1997), p. 801—825. 3. Adickes, E. 1924 Kant und das ...

... addressed in J. Derrida’s book Spectres of Marx. The methodological approach employed is Julia Kristeva’s ‘semiological adventure’, which is based on considering language as a heterogeneous structure in the realm of interactions between the ‘semiotic’ understood as a pre-linguistic condition of instinctive drives and the ‘symbolic’ manifested in socially oriented identification and discursive practices. The problem of play at the interface of its interactions is examined in the context ...

... Andrews, S. Polovina, R. Hill, & B. Akhgar (eds.), 19th International Conference on Conceptual Structures, pp. 35—49, Heidelberg, Springer. 21. Stjernfelt, F., 2007, Diagrammatology: an Investigation on The Borderlines of Phenomenology, Ontology, and Semiotics. Dordrecht: Springer. 22. Zeman J., 1964, The Graphical Logic of C. S. Peirce. PhD thesis, University of Chicago, available at: www.clas.ufl.edu/users/jzeman/ (accessed 30 May 2016).

The current stage of philology development is characterized by a complex approach to the study of interdisciplinary categories, among which the image category should be attributed. In contemporary research on psycholinguistics, semiotics, discursology, semantics, stylistics, linguoculturology, etc., various aspects of the image of linguistic and artistic are considered. At the same time, the image of a woman appears not only as a significant image of the Russian conceptual sphere,...

The authors study the issue of acausal semantic coincidences (synchro­nicity) for the first time as omens of war in the Russian linguocultural tradi­tion. The semiotic structure of omens is shown, and models of transformations of situational semantics in their signifier and signified are revealed. In partic­ular, symbolic substitutions are possible in the signifier, and a sequence of metonymic shifts in the ...

... similarities between the creative systems of Beckett and the Second Viennese School/neoclassicists. The commonalities range from the work with patterns, which operate very similarly to dodeca­phony in both form and effect, to the impression of the ‘semiotic chaos’ arising when Beckett's texts are mentally articulated. The effect of ‘semantic chaos’ can be compared with the ‘cacophony’ of atonal music and Beckett’s texts, which are devoid of syntactic hierarchy, with dodeca­phonic pieces ...

... demonstrate how the plot and motif transformations of the pre-text bridge the gap between history and modernity. In both the rock opera and the hip-hopera, the ancient theme of descent into the kingdom of the dead in the name of love merges with its semiotic double: the neo-mythological plot about the symbolic death of the Creator under the yoke of profane mass culture. We explore how the ideology of the rock and rap subcultures affects the general semantics of the new myth of ‘mass culture Hades’....

Place marketing and regional branding play an important role in contemporary global interactions. This research attempts to study the urban spatial linguosemiotic potential influencing city brands from the crosscultural viewpoint. The author aims to determine ways of how Russian and German city brands are created using three main sources of branding: people, events and architectural heritage. The authors identify dominant factors of the branding potential of German and Russian linguocultures through...

... Journal of Sociology of Education. 2010. Vol. 31, № 6 Р. 793—812. 24. Prichard S. Masonry Dissected. London. URL: http://www.phoenixmasonry . org/masonry_dissected. htm (Accessed 5 February 2019). 25. Shuneyko A., Chibisova O. On the Question of the Semiotic Typology of Signs // Journal of Language and Education. 2016. № 2 (6). P. 43—51. doi: 10.17323/2411-7390-2016-2-2-43-51. 26. Smith D. C. History of the Ancient Masonic Lodge of Scoon and Perth, № 3 (the Lodge of Scone). Perth, 1898. 27....

The article reveals the connection between the artistic space of the natu­ralistic novel with the archetypical forms of mentality and culture. The author used the structural-semiotic method of text analysis, as well as the analysis of archetypical images that are regularly repeated in the European cultural expe­rience. The concept of “archetype” in literary analysis is proved to be neces­sary. Among other things, using of this concept makes it possible to free the study of the text from the need...

... зарубежной лингвистике. М., 1978. С. 16—24. 17. Dynel M. Stranger than fiction? A few methodological notes on linguistic research in film discourse // Brno Studies in English. 2011. Vol. 37, № 1. P. 67—91. 18. Eco U. Towards a Semiotic Inquiry into the Television Message // Working Papers in Cultural Studies. 1972. Vol. 2. P. 103—121. 19. Martin G. R. R. A Clash of Kings. N. Y., 2013. 20. Martin G. R. R. A Dance with Dragons. N. Y., 2013. 21. Martin G. R. R. A Feast for Crows....

The data of empirical research of the borrowed sign evolution are ana-lyzed in the article. The study focuses on"creativity"as an Anglo-American borrowing. Reversive nature of semiotic process, typical for interpretation of borrowed words — from sign to it’s meaning, from signifiant to signifie is shown. Different ways of assimilation of "alien" cultural experience in the consciousness of a target language are ...

... and his drafts in the 1990s, scholars received a wealth of material for in-terpretation going far beyond the initial topic of ancient Indo-European poetry. The paper emphasises the diversity of approaches to Saussure’s ideas — from J. Kristeva’s semiotics to M. Gronas’s mnemotechnical analysis. Over the recent decades, the study of anagrams has rested on the clarification of ter-minology and the promotion of the comparative and interdisciplinary ap-proaches. 1. Кристева Ю. Семиотика: ...

This article studies the cross-disciplinary interactions – a characteristic feature of modern literature – in the case of the novel Nice Work by a famous contemporary author and literary scholar David Lodge. The analysis is based on Yu. M. Lotman’s concept of polyglotism and M. M. Bakhtin’s and R. Bar-thes’s text theories. A specific feature of D. Lodge’s novel is the visuality of the world of literary images created using special literary techniques. The novel’s picture poetics emphasises picturesqueness...

The article focuses upon basic means of the 'time' category explication in the English and Russian lexicon and grammar; special emphasis is laid upon linguistic instantiations of axiological sense. 1. Балашова Л. В. Метафора в диахронии (на материале русского языка XI—XX веков). Саратов, 1998. 2. Бондарко А. В. Временные категории (на материале русского языка) // Категоризация мира: пространство и время. М., 1997. С. 31—34. 3. Бондарко А. В. Теория значения в системе функциональной грамматики:на...

... description of nonverbal signals designed within the ideal spacetime of a literary text). The chosen methodological approaches to the problem are new, however, they are based on the concepts developed by specialists in the field of applied psychology and semiotics, on the one hand, and prominent Russian linguists, on the other. 1. Агеев В. Н. Семиотика. М., 2002. 2. Как правильно понимать язык жестов. М., 2008. 3. Кобозева И. М. Лингвистическая ...

... Hildesheim ; Zürich ; N. Y. ; Olms, 1993. 18. Lakoff G. Women, fire and dangerous things: what categories reveal about the mind. Chicago, 1987. 19. Langacker R. Faundations of Cognitive Grammar. Stanford, 1987. Vol. 1. 20. Posner R. Pragmatics // Semiotics: a handbook on the sign-theoretic foundations of nature and culture. Berlin ; N. Y., 1997. Bd. 1. S. 219—246. 21. Roch E. Natural categories // Cognitive psychology. 1973. Vol. 7. P. 328—350. 22. Wierzbicka A. Prototypes saves: on the ...

... Ferguson, E. A. Moravcsik. Universals of human language. Phonology. Stanford, 1978. P. 471—524. 3. Chafe W. L. Integration and involvement in spoken and written language // Paper presented at the 2nd Congress of the International Association for Semiotic Studies. Vienna, 1979. P. 195—215. 4. Cruttenden A. Intonation. Cambridge, 1986. 5. German J., Pierrenhumbert J., Kaufmann S. Evidence for phonological constraints on nuclear accent placement // Language. 2006. Vol. 82, № 1. P. 151—168....

This article deals with the underlying meaningful unities of human mentality, which allow to describe semantics of different semiotic unities. They are defined as basic semantic features able to put language semantics and exralinguistic reality as it is perceved by man at one cognitive level. 1. Берестнев Г.   И. Семантика русского языка ...

... Paiul, 1979. 9. Gratton P. Speculative Realism: Problems and Prospects. Bloomsbury, 2014. 10. Harman G. Bruno Latour: Reassembling the Political. Pluto Press, 2014. 11. Harvey I. The Rhetoric of Esotericism: The Challenge to Deconstruction // in Law and Semiotics / ed. R. Kevelson. Plenum Press, 1987. 12. Laclau E. Politics and Ideology in Marxist Theory. Verso, 2012. 13. Laclau E., Mouffe С. Hegemony and Socialist Strategy. Verso, 2013. 14. Latour B. Politics of nature: how to bring the sciences into ...

The author confines her attention to the concept of Kaliningrad text, which is considered in the framework of textological discourse developed in cultural studies. The analysis conducted and the juxtaposition of concepts made it possible to qualify the Kaliningrad text as a local type supertext and a metatext of Kaliningrad regional subculture. 1.  Абашев В. Пермь как текст. Пермь в русской культуре и литературе ХХ века. Пермь, 2008. 2.  Абашев В. Город Пермь: смысловые структуры и культурные прак­тики...

This article estimates the severity of ultrasonographic changes in the liver at different stages of fibrosis. Sixty-three patients underwent B-mode ultrasound scanning of the spleen and the liver and ARFI-elastography of the liver. Elastography measured the shear wave speed from the 9th, 8th, and 7th intercostal spaces in the anterior axillary line at a depth of 6.0 cm from the skin surface. It was established that patients with fibrosis stages F1 and F2 exhibited from one to four and those with...

A study based on tracking techniques showed that the foraging strategies of pine martens constitute stereotypes combining optimal foraging productivity with reducing the number of risk situations. In this species, foraging takes place in forest-grassland ecotones, which ensures a combination of foraging efficiency and risk-aversion. 1. Владимирова Э. Д. Особенности использования местообитаний млекопитающими-родентофагами в Рождественской пойме р. Волга // Вестник Удмуртского университета. 2012....

The specific features of mammals' behaviour in response to external information is determined by innate mechanisms and experience acquired through ontogenesis. The author genetically defines the unstable boundaries of behavioural responses and offers a methodology of research on quantitative animal-habitat interaction. The article emphasises the variability of behavioural parameters in the course of the adaptation of the carnivorous to anthropogenic conditions. 1. Владимирова Э.   Д. Исследование...