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2018 Vol. 9 №1

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Transformations in the Communicative Characteristics of Political Discourse in the Current Information Space



The article analyses the main causes and the genesis of transformations in political discourse (PD) and provides a comparative analysis of the present and earlier forms of PD. The author examines the ontology and principal characteristics of PD, describes the state of political discourse prior to its current transformation and identifies the key problems and actual results of political communication in modern society. Considering the rise of populism, the author stresses that the current problems stem from changes in communicative interactions caused by the emergence of new information technologies. Special emphasis is placed on the formation of public space as the only realm where political discourse is produced legitimately. Another focus is the current ‘conflict of interpretations’ in regard to the markers and symbols of political language. To identify the metamorphoses of PD and to understand their genesis, the author investigates the main features of and transformations in the cognitive mechanism of PD and traces the emergence of the isomorphism of semiotic systems characteristic of politics/authorities and mass culture. These processes cause the semantic space of PD to embrace mass culture referents.


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