Baltic accent

2018 Vol. 9 № 1

Back to the list Download an article

Transformations in the Communicative Characteristics of Political Discourse in the Current Information Space



The article analyses the main causes and the genesis of transformations in political discourse (PD) and provides a comparative analysis of the present and earlier forms of PD. The author examines the ontology and principal characteristics of PD, describes the state of political discourse prior to its current transformation and identifies the key problems and actual results of political communication in modern society. Considering the rise of populism, the author stresses that the current problems stem from changes in communicative interactions caused by the emergence of new information technologies. Special emphasis is placed on the formation of public space as the only realm where political discourse is produced legitimately. Another focus is the current ‘conflict of interpretations’ in regard to the markers and symbols of political language. To identify the metamorphoses of PD and to understand their genesis, the author investigates the main features of and transformations in the cognitive mechanism of PD and traces the emergence of the isomorphism of semiotic systems characteristic of politics/authorities and mass culture. These processes cause the semantic space of PD to embrace mass culture referents.


1. Apresyan, Yu. D., 1966. Idei i metody sovremennoi strukturnoi lingvistiki (kratkii ocherk) [Ideas and methods of modern structural linguistics (short essay)]. Moscow. pp. 253—254.
2. Arutyunova, N. D., 1976. Predlozhenie i ego smysl: logiko-semanticheskie problemy [The sentence and its meaning: logic-semantic problems]. Moscow. pp. 357—370. 
3. Arendt, Kh., 2017. Viva Activa, ili O deyatel'noi zhizni [Viva Activa, or About active life]. Moscow. pp. 55—66.
4. Achkasov, V. A., 2011. National populism in post-communist countries of Central and Eastern Europe: reasons for the growth of electoral support. Vestnik MGIMO-Universiteta [Bulletin of MGIMO-University], 3, pp. 145—149.
5. Baranov, N. A., 2015. Revival of populism: European experience and Russian practices. Vestnik SPbGU [Bulletin of SPSU], 3, pp. 25—36.
6. Berger, P., Lukman, T., 1995. Sotsial'noe konstruirovanie real'nosti. Traktat po sotsiologii znaniya [Social construction of reality. A treatise on the sociology of knowledge]. Moscow. pp. 20—66.
7. Bershidskii, L., 2016. Populistskaya revolyutsiya v Evrope? Poka eshche net. [Populist revolution in Europe? Not yet]. Available at: [Accessed 22 December 2017].
8. Varentsova, O. V., 2014. Three waves of populism in Latin America. Vestnik MGIMO-Universiteta [Bulletin of MGIMO-University], 6, pp. 153—160.
9. Giddens, E., 2011. Posledstviya sovremennosti [Consequences of modernity]. Moscow. pp. 116—117.
10. Gofman, I. G., 2000. Predstavlenie sebya drugim v povsednevnoi zhizni [Introducing yourself to others in everyday life]. Moscow. pp. 5—8.
11. Gromyko, A. A., 2016. "New populism" and the formation of a post-bipolar world order. Sovremennaya Evropa [Modern Europe], 6, pp. 5—10.
12. Deik, T. van, 2013. Diskurs i vlast'. Reprezentatsiya dominirovaniya v yazyke i kommunikatsii [Discourse and power. Representation of language dominance and communication]. Moscow. p. 31.
13. Dem'yankov, V. Z., 1996. Frame Semantics. In: E. S. Kubryakova et al., eds. Kratkii slovar' kognitivnykh terminov [A brief dictionary of cognitive terms]. Moscow. pp. 189—191.
14. Zheltov, M., 2017. Slozhnyi vybor mezhdu evroskeptikami, bortsami za prava zhivotnykh i storonnikami Erdogana [A difficult choice between Eurosceptics, animal rights activists and supporters of Erdogan]. Available at: 2017/04/04/niderlandy-slozhnyi-vybor-mezhdu-evros/ [Accessed 22 December 2017].
15. Zegert, D., 2009. Transformation and development of the party in Eastern Europe after the end of the transitional decade. In: E. Yu. Meleshkina and G. M. Mikhailova, eds. Politicheskaya konkurentsiya i partii v gosudarstvakh postsovetskogo prostranstva [Political competition and parties in the states of the post-Soviet space]. Moscow. p. 32.
16. Zolyan, S. T., 2014. Semantika i struktura poeticheskogo teksta [Semantics and structure of poetic text]. Moscow. pp. 42—43.
17. Zolyan, S. T., 2016. Semiotics and pragmasemantics of political discourse. Politicheskaya nauka [Political science], 3, pp. 47—77.
18. Il'in, M. V., 2002. Political discourse as a subject of analysis. Politicheskaya nauka [Political science], 3, pp. 11—12.
19. Kartsev, D. Bol'she, chem partiya. Chto pokazali vybory v Gollandii [More than a party. What the elections in Holland showed]. Available at: [Accessed 22 December 2017].
20. Kravchenko, E. I. Teoriya sotsial'nogo deistviya ot Vebera k fenomenologam [Theory of social action from Weber to phenomenologists]. Available at: sj/sj/sj3—01krav.html sait [Accessed 22 December 2017].
21. Kuznetsova, E., Khimshiashvili, P. Eksperty Kremlya predskazali rost populizma v Rossii po zapadnoi modeli [Kremlin experts predicted the growth of populism in Russia by the Western model]. Available at: 58fccb959a7947263bd9d666?from=main [Accessed 22 December 2017].
22. Lapshin, A. O., 2017. On a new populism and globalization (a few comments). Zhurnal Vlast' [Journal Power], 4, p. 16.
23. Lotman, Yu. M., 1992. Zvonyachi v pradѣdnyuyu slavu. In: Yu. M. Lotman Izbrannye stat'i [Selected articles]. Vol. 2. Tallinn. pp. 107—110.
24. Luman, N., 2007. Sotsial'nye sistemy. Ocherk obshchei teorii [Social systems. Essay on general theory]. St. Petersburg. pp. 527—541.
25. Maklyuen, M., 2014. Ponimanie media [Understanding Media]. Moscow. pp. 24—27.
26. Maklyuen, M., 2015. Galaktika Gutenberga [The Gutenberg Galaxy]. Moscow. pp. 207—211.
27. Nesterov, A. G., 2016. The “Five Stars” Movement as a phenomenon of the "protest party" in Italy of XIII century. Nauchnyi dialog [Scientific dialogue], 11(59), pp. 290—303.
28. Pareto, V. Logika irratsional'nogo [The logic of the irrational]. Available at: [Accessed 22 December 2017].
29. Parsons, T. O strukture sotsial'nogo deistviya [On the structure of social action]. Available at: [Accessed 22 December 2017]. 
30. Sogomonyan, V. E., 2010. To the definition of the concept of "public power". Vestnik MGIMO-Universiteta [Bulletin of MGIMO-University], 4(13), pp. 98—105. 
31. Sogomonyan, V. E., 2013. Publicity of authority: definition of the concept and typology of forms / species. Zakon i zhizn' [Law and Life], 10(262), pp. 59—62.
32. Sogomonyan, V. E., 2016. Metamorphosis of communication in the public discourse. Politicheskaya nauka [Political science], 3, pp. 137—151.
33. Stroganova, A. Kostyumy i gologrammy: chem zapomnitsya predvybornaya kampaniya vo Frantsii [Costumes and holograms: what will be remembered pre-election campaign in France]. Available at: predvybornaya-kampaniya-vo-frantsii [Accessed 22 December 2017].
34. Frezer, Dzh. Dzh., 1980. Zolotaya vetv' [Golden branch]. Moscow. p. 72.
35. Fuko, M., 2004. Arkheologiya znaniya [Archeology of knowledge]. St. Petersburg. pp. 113—115.
36. Fuko, M., 1996. Volya k istine. Po tu storonu znaniya, vlasti i seksual'nosti. Raboty raznykh let [The will to truth. On the other side of knowledge, power and sexuality. Works of different years]. Moscow. p. 21.
37. Shul'ga, E. N., 2012. Symbolic interactionism and the problem of understanding. Filosofiya nauki [Philosophy of science], 17, pp. 113—127.
38. Shchyuts, A., 2004. Izbrannoe: mir, svetyashchiisya smyslom [Selected works: a world shining with meaning]. Moscow. pp. 499—517.
39. Eko, U., 2016. Ot dreva k labirintu. Istoricheskie issledovaniya znaka i interpretatsii [From the tree to the labyrinth. Historical research of the sign and interpretation]. Moscow. p. 466.
40. Global Trends: The Paradox of Progress. Available at: index.php/global-trends-home and the-future-summarized [Accessed 22 December 2017]. 
41. Laclau, E., 2005. On populist reason. London. p. 72.
42. Laclau, E., 2014. The Rhetorical Foundations of Society. London, New York. p. 158.
43. Levitsky, S., Loxton, J., 2012. Populism and Competitive Authoritarianism in the Andes. Democratization, 20(1), pp. 107—136.
44. Searle, J., 1995. The Construction of Social Reality. New York. p. 8.
45. Witte, G., Beck, L. Austria turns sharply to the right in an election shaped by immigration. Available at: [Accessed 22 December 2017].
46. Weyland, K., 2013. The Threat from the Populist Left. Journal of Democracy, 24(3), pp. 18—32.