Digital storytelling and micro-narratives — new forms of representation of personal experience and collective creativity
The article analyses the impact of digital technologies on storytelling. By creating new information streams of personalised stories with open storylines in the virtual media environment, the author shares the process of writing a story with other participants in the digital world. The interaction between the author and the audience is transformed under the influence of the hypertext system of cross-references. Each participant in this creative process acts not only as a co-creator, but also as a co-author of many narratives. The narratives, which translate personalized evaluative and often pseudo-expert opinions into the public space, are becoming increasingly emotional to the detriment of the content. Constantly increasing the information flow and immersing its participants in the interactive world of emotional collective meta-narratives composed of fragments of individual stories, the users build a single digital content. By labelling their stories, they relate them to large thematic clusters of homogeneous information, including their individual experiences in a single space of collective storytelling. Participating in the process of constant co-creation, users construct their own virtual world, filling it with micro-narrative stories of collective creativity, subsequently living independently in the digital space. The artificially created virtual information environment is constantly multiplying due to the reproduction of hypertextual stories by all participants of storytelling and, as a result, it begins to reproduce itself.
Barthes, R., 1989. Izbrannye raboty: Semiotika: Poetika [Selected works: Semiotics: Poetics]. Translated from French by G. K. Kosikov. Moscow (in Russ.).
Eco, U., 2005. Rol' chitatelya: issledovaniya po semiotike teksta [The role of the reader: studies in the semiotics of the text]. St. Petersburg (in Russ.).
Enikeev, A. A., 2016. The problem of reading and writing in the context of poetics and pragmatics of the philosophical text. Nauchnyi zhurnal KubGAU [Scientific Journal of KubGAU], 122, pp. 867—887 (in Russ.).
Jenkins, G., 2019. Konvergentnaya kul'tura. Stolknovenie starykh i novykh media [Convergent culture. The clash of old and new media]. Translated from English by A. V. Gasilina. Moscow (in Russ.).
Jenkins, H., 2007. Transmedia Storytelling 101. Available at: http://henryjenkins. org/blog/2007/03/transmedia_storytelling_101.html [Accessed 9 December 2020].
Jenkins, H., 2011. Transmedia storytelling and entertainment. An annotating syllabus. Continuum. Journal of Media & Cultural Studies, 24 (6), pp. 43—58.
Lévy, P., 2001, Cyberculture. Minneapolis.
McKee, R., 2013. Istoriya na million dollarov: Master-klass dlya stsenaristov, pisatelei i ne tol'ko [A Million Dollar Story: A Masterclass for Screenwriters, Writers and More]. Moscow (in Russ.).
Moshkina, O. B., 2014. Internet as an interactivity training. Vestnik Buryatskogo gosudarstvennogo universiteta [Bulletin of the Buryat State University], 14 (2), pp. 111—114 (in Russ.).
Orekhov, S. I., 2002. Poisk virtual'noi real'nosti: monografiya [Search for virtual reality: monograph]. Omsk (in Russ.).
Sumskaya, A. S., 2016. Transmedia storytelling in marketing PR communications. Vestnik Chelyabinskogo universiteta [Bulletin of the Chelyabinsk state University], 13 (395), pp. 117—124 (in Russ.).