2014 Vol. 5 №2

This article examines the approaches of modern international scholars to the problem of anagrams in ancient texts. The author addresses the following “problem nodes”: the difficulty of proving the presence of an anagram in each individual case and the ambiguity of the question as to the arbitrary or systematic nature of anagrammatic structures and anagrams’ functions. Solving these problems will contribute to identifying the major avenues of further research on anagrams.

This article examines the use of a multi-language anagrammatic code in Yu. Buida’s works. The authors identify the anagrammatic foundations of the “Venice text” in the shorty story “All the floating by” from the collection The Prussian Bride. It is shown that the core of the system is the anagrammatic variation of the words Венеция / невеста и море / amor / mors. The matrimonial and funeral semantics of the night boat rides of the female character along the Pregolya is emphasised. The authors consider the various means of semantization of the name of the main male character “Polorotov,” and analyse the interaction between the topography of the town and Venice – the dream city of the main female character. Different levels of text interpretation are identified — from the plot- and everyday life-focused to symbolic and cosmological ones.

This article addresses the metadiscourse structure and the means of gender manifestation in the advertising message. Two advertisements for the same good aimed at women and men were chosen for a semiotic analysis. The analysis identified the verbal and nonverbal means of exposing implicit messages reflecting gender relations and reinforcing gender stereotypes, as well as the presence of complimentary relations between different elements of the advertising message.