Hybrid genre in persuasive communication
... Specific Purposes,
16 (3), pp. 181—195,
https://doi.org/10.1016/S0889-4906(96)00039-7
.
Bhatia, V. K., 2004.
Worlds of written discourse: A genre-based view.
London.
Brinker, K., 1992.
Linguistische Textanalyse. Eine Einführung in Grundbegriffe und Methoden.... ... discursive identity.
Milano, pp. 55
—
72.
Catenaccio, P., 2008. Press releases as a hybrid genre: Addressing the informative / promotional conundrum.
Pragmatics
, 18 (1), pp. 9—31,
https://doi.org/10
.
1075/prag.18.1.02cat.
Chernyavskaya, V. E. and ...
The heterogeneity of university website discourse
... Санкт-Петербургский государственный университет : [сайт]. URL: http://spbu.ru/ (дата обращения: 12.06.2014).
Gerber D.
discourse of university websites, heterogeneity, multidimensionality, educational discourse, scientific discourse, promotional discourse, internet discourse
67-73
The “European identity” of today: a category of political practice or discourse?
... Nature of National Identity. URL: http://digitalcommons.unl.edu (дата обращения: 11.03.2012).
20. Valentini C. The Promotion of European Identity. URL: http://www.chiaravalentini.org/the_promotion_of_european_identity_book%20version.pdf (дата ... ....allianceofdemocrats.org/docs/where_does_poland_fit_in_europe.pdf (дата обращения: 11.03.2012).
22. White H. The Discourse of Europe and the Search for a European Identity.URL: http://www.postcolonial-europe.eu (дата обращения: ...
Speech aggression as a means of preserving and promoting the Neo-pagan worldview: the case of Rodnoverie
The role of verbal aggression in the promotion of specific value-regulatory systems, particularly those of a religious nature, has not been extensively explored ... ... pragma-semantic approaches. The study identifies the motives and conditions under which verbal aggression tends to arise in online discourse. Key speech acts that manifest this aggression—such as insults, rude demands, reproach, accusations, mockery, negative ...
Geopolitical transformation of the Kaliningrad oblast of the Russian Federation
... security structures and later — surrounded by one of them. Changes in the situation gave rise to the so-called Kaliningrad discourse, i. e. political decisions, academic discussions and research, influenced by the internal transformation in the USSR ... ... otázki? //
Miezinárodní Polityka
.
2002. R. XXVI, №
3. P. 10—11.
12.
Lopata R
. Relations with Russia; Lithuania’s Promotion of Regional Security /
R. Lopata, Č. Laurinavičius, E. Nekrašas
et al. Lithuania’s Security and Foreign ...
Pragmatics of intentional omission in a film synopsis
... omission of information in sample texts. This research paves the way for further investigations into how intrigue is created in promotional film texts, such as posters and trailers. It may also be valuable for studies in commercial advertising.
Agarkova,... ... 2020. Title, Synopsis and Slogan as Functional and Pragmatic Elements of Film Text (by the Material of the Modern French Film Discourse).
Filologicheskie nauki. Voprosy teorii i praktiki
[Philology. Theory & Practice], 13 (1), pp. 240—245,
https://doi....
The Image of Contemporary Russia n Language and Culture: the Thematic Issue of «Russian Review»
... also for the position and role of the country in the world and its international policy. The aim of the reviewed issue is to promote exchange ideas among scientists whose research in various scientific disciplines contributes to a deeper understanding ... ... and practical aspects of the image-making from the perspective of the theory of communication, linguistics, social psychology, discourse studies, cognitive poetics, linguistics and culture studies.
Galumov, E. A., 2004. Mezhdunarodnyi imidzh sovremennoi ...
Language means of creating an image of a Muslim woman in internet sports discourse
... to resemiotization, which nature depends on the role identification of the participants in the narrative. For a narrator who promotes the values of Western society, the hijab in sports discourse is a lingo-cultural marker of emancipation and overcoming ... ... traditions.
Strelchuk E. N., Shakak Kh. H. M.
a Muslim woman, ethnic stereotype, linguo-cultural stereotypes, Internet sports discourse, the hijab
45-55
Social identity in the conditions of cultural diversity: A search or imposition? (the case of the Kaliningrad region)
This article discusses the development of social identity in the modern Russian society in the case of the Kaliningrad region. Based on an analysis of the regional public discourse and the data of surveys and case studies, the author considers the process of promoting and imposing a model of normativity and social identity marked as one characteristic of the “overwhelming majority” of citizens, “traditional” for the Russian society, and morally true, but nevertheless contradicting the actual state ...
Embedding imagology in Translation Studies
... Both imagology and translation studies have gradually extended their area of research, which has revealed growing commonalities. Journalistic texts have for instance been included in research that was previously almost exclusively dealing with literary discourse. Moreover interest in imagological research, sometimes related to the distribution of a promoted national or cultural self-image, has now also grown in countries outside of Europe. Future perspectives for findings on image spread through translation are offered through collaboration with existing research in sociology and psychology.
...
The branding of design hotels and hostels: the role of verbal communication
... and unified image in the world market. In this article, I perform a linguistic analysis of language means used in successful promotions of design hotels and cheap hostels and identify the algorithms that help to draw the attention of travellers. This ... ...
12. The Design Hotels ™ Book. Design Hotels AG, 2018.
Slesareva, A. A.
branding, positioning, naming, tourism, tourism discourse
45-54
Near-border regions’ mass media within the context of public diplomacy: expert survey results’ analysis (the Case of the Saratov region)
... way regional and municipal media outlets use the Internet technologies, social networks, and messengers, possible projects to promote information interaction of the region and media from abroad. An inference is made that mass media pay inadequate attention ... ... additional events aimed at galvanizing life into expert and professional debates in this field, expanding relevant agenda and discourse.
1. Берендеев М. В. Семиотические инверсии в формировании политического ...
