The image of Russia in 2010—2011 international indices: positioning crisis
This paper considers the political and economic shortcomings of the image of Russia and its perception by the international community in 2010—2011. International indices are a comprehensive information source in terms of the economic and political image of a country and, to a great extent, a decisive factor in the global ...
Peculiarities of the political media discourse as a factor in forming reputational capital of the heads of subjects of the Russian Federation (by the example of the Central Federal District regions)
... positive reputational capital. The key finding of the research indicates that governors who combine moderate adherence to nationwide themes with active engagement in solving local problems achieve the greatest success in strengthening their public image. Excessive orientation toward the federal agenda, on the contrary, often leads to a decline in reputational indicators. The proposed methodology for analyzing media discourse can serve as a tool for assessing the effectiveness of communication strategies ...
