2015 Issue №3

The advance of the population aging process leads to new socioeconomic consequences, including the formation of the so-called sandwich generation — 55-65 year olds, predominantly females, who care for their elderly parents, raise children (or grandchildren), and perform their professional duties. One of the key problems faced by people in this situation is psychological adaptation to the changing life conditions. This article considers changes in the 50-65 year old population in Russia and identify generation gap problems faced by this age bracket.

This paper analyses the risks and expected benefits associated with the transformation of the Russian economy in line with the WTO requirements and provides a theoretical framework for the adaptation of the Kaliningrad region’s economy to Russia’s membership in the WTO.

This article analysis the changes in the level of requirements for and the expected competencies of professional marketers in the age of digital communications. The article discusses the role and evaluates the contribution of mar-keting specialists to the economic and financial performance of companies and organisations. The author analyses the applied methods and indicators that used to assess the level of specialists' competencies in the area of marketing.

This article presents the results of research on motives for entrepreneur-ship. The author examines the psychological criteria for successful business, as well as the social and psychological factors whose influence increase the level of business activity. Special attention is paid to the psychological features of businessmen relating to the level of their ambitions, and the social and psy-chological characteristics of the subject of entrepreneurship.

This article is devoted to the urgent issue of analyzing the innovative potential of an organisation’s employees. The study aims to develop a methodology for identifying the potential at the level of enterprises. The author presents an original method for assessing the innovative potential of an organisation’s employees and a mechanism of its identification. The most significant factors affecting the innovation potential of personnel are as follows: the availability of resources for innovation, susceptibility to innovations, the organisational management component, and the socio-psychological climate

This article stresses the insufficient amount of scientific knowledge on the object of economic security studies. Therefore, there is a need for an in-depth analysis of the key component of economic security — its object of study. The article presents a classification of objects of economic security studies.

This article deals with the legal regulation, development, and mechanism of consumer loan insurance in Russia. The author presents statistical data of the Central Bank of Russia and identifies the current "bottlenecks" of the banking services market