Electric energy cooperation in the Baltic Sea region and the role of Russia in it
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Cross-border Cooperation as a Mechanism of Regional Marketing in the Baltic Region
The article offers a pragmatic approach to certain aspects of cross-border regionalisation. The marketing component of Euroregion development and the implementation of cross-border cooperation projects are considered as key directions of the joint activity of cross-border partner-regions. The authors analyse the opportunity to apply the territory brand model to research on the mechanisms ...
Pragmatics of intentional omission in a film synopsis
... advertising texts and its linguistic properties.
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The layered approach to assessing marketing effectiveness
... marketing effectiveness with the use of a balanced scorecard system, as well as the results of its practical application in the case of large industrial enterprises of the Kaliningrad region. The article presents the authors’ layered system of models of development of an information base for assessing marketing effectiveness.
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The features of EU energy strategy in the Baltic region
... circumstance, EU leaders and energy structures took a number of organizational measures aimed, on the one hand, at an increase in energy independence of new members of the EU and, on the other hand, at taking into account the recent trends in the energy market development. The research shows that most of the initiatives do not take into account the perspective and interests of Russia, which has a strong presence in the energy market. The analysis conducted will help the assessment of prospects of further development ...
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Legal nature of marketplaces
The advancement of information technology and the digital economy pose a challenge that calls for developing specific legal approaches to comprehend phenomena such as marketplaces. This article reviews the stances adopted by Russian and international legislators regarding the understanding of marketplaces. It is shown that legislators apply a similar ...
Correlation-regression analysis of bitcoin characteristics
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The prospects of entrepreneurship in the formation of new hi-tech markets in the Baltic Sea region
... medium business in R&D and innovation, describe conditions which are necessary for unlocking innovative potential, identify new industries that might become drivers of innovative economy in Europe. The authors also offer a country-specific list of basic markets, which can be developed by small and medium enterprises in a short-term perspective. In the structure of the Baltic Sea region a special position is held by the Nordic countries — Sweden, Norway, Denmark, and Finland — major regional innovators, as well as a group ...
