Electric energy cooperation in the Baltic Sea region and the role of Russia in it
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Company history as a subgenre of the corporate website
... subgenres. Pragmatic, media-related, structural-semantic, and stylistic-linguistic subgenre parameters of the “Company History” subsection are examined. A comprehensive initial communicative goal of this subsection is identified: to shape a positive image, create a successful brand, and strengthen trust in the company. The research results contribute to understanding the structural and compositional features of a corporate website, its genre specificity, and the mechanisms of presentation in ...
Creative Potential of Artificial Intelligence in the Context of the Idea of the New Enlightenment
... and AI, formulate criteria for assessing creativity, and analyse recent achievements in modelling creative processes in AI. I also focus on the utilisation of various algorithms for implementing diverse forms of creative activities, including text, image and music generation. Additionally, I present diverse opinions of researchers regarding creativity in AI. To systematise these perspectives, I propose a classification which allows their ranking. The conclusion emphasises that currently the issue ...
The geopoetics of the city K.: the optics of perception
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Speech features clinical guidelines for patients
... — informative); created to encourage patients to take care of their own health, engage in disease prevention — persuasive (leading function — pragmatic); created to attract potential clients to a medical institution, shape the organization’s image, promote medical products and services — advertising (leading function — representational). Based on the analyzed material, recommendations of the first two types are proposed to be grouped together and qualified as an informative-imperative ...
The Mobius strip of the pragmasemantics of sense: from culture through subjectivity to nothingness and back
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Current practices in French poetic discourse: Christian Prigent, Michèle Finck and Anne-James Chaton
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Visual language of the city: a case study of the visual perception of third places (the case of Nizhny Novgorod)
... and decoding of this mosaic of visually perceived signs by the audience. The visual landscape of the city is saturated with images and symbols that carry particular cultural and value-laden meanings for its inhabitants. Examining the temporal dimension ... ... interpreted by their recipients. The study adopts an interdisciplinary approach situated at the intersection of visual communication, media urbanistics, and social semiotics. The key research methods include critical discourse analysis, visual observation, and ...
Poetical text as a way of organizing city space
Since the sixties of the twentieth century, different algorithms for using poetic texts in the transformation of urban space have emerged. Poetic discourse is being increasingly contextualized in space, whose role in the contemporary cultural system and specific tasks of urbanism has been growing. In the urban context, poetry may acquire different forms — street performances, advertisements, murals and other types of visual poetry. It may turn the city into a venue for a festival of urban poetry...
The symbolic complexes of mass culture and the semiosis of political discourse
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Consilience or fragmentation in Translation Studies today?
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Actualization of the dialectical unity of “Friend-foe” in the ideological attitudes of G. Radtke’s novel “Die Tätowierten”
... established between the external and internal manifestations of ideological attitudes, which is especially pronounced in the professional sphere. The authors show that ideological differences in their abstract form are associated with visual and auditory images (photos and media). It is determined that the highest degree of opposition of “own” and “foreign” ideology is achieved when describing the state border of the GDR and the FRG. It is established that an equilibrium opposition of “friend-foe” is impossible ...
On some trends in the foreign vocabulary assimilation process in the modern German language
... This is especially urgent for the German language because foreign words, spelt in Latin alphabet, retain their orthographic image.
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Reminiscences of Russian culture in A. S. Byatt’s novel The Children’s Book
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Development of International Clusters in the Baltic Sea Region
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