2014 Issue №3

This article presents proposals to ensure a balanced development of the strategic areas of regional specialization based on managerial decisionmaking in the conditions of the system uncertainty of integrated coastal interaction. To this end, it is suggested that a balanced scorecard system identifying the possibility of aligning such decisions and maintaining the synergy effect in the chosen directions of prospective ratio development is applied.

This article addresses the issues of rational resource management as the priority areas of modern Russian public policy. The study focuses on vital resources and the identification and optimization of losses associated with such resources. The authors propose a system of indicators for assessing loss management designed to facilitate the solution of problems of increasing resource utilization efficiency.

This article suggests forecasting socioeconomic and marketing processes in the Russian market conditions of a transitional period with the help of cluster modelling, which would significantly increase the objectivity of assessing the identified processes and the impact of research.

This article considers the method of cluster formation through applying the principles of hierarchical cluster analysis of multidimensional statistical data of factors affecting the competitive advantages of hotel firms and its testing in the Kaliningrad hotel services market. The authors identify the clusters in the Kaliningrad hotel services market and describe the objects most involved in competition, as well as the objects potentially possessing both similar and unique factors affecting their competitive advantages.

In the framework of the research problem of increasing the effectiveness of marketing activities, the authors describe a layered approach to assessing marketing effectiveness with the use of a balanced scorecard system, as well as the results of its practical application in the case of large industrial enterprises of the Kaliningrad region. The article presents the authors’ layered system of models of development of an information base for assessing marketing effectiveness.

This paper proposes a scheme for a preliminary comparative analysis of results obtained in studying different countries that participated in the “Contemporary marketing practices” project and outlines further patterns of crosscountry comparisons.