Ergonyms in the structure of the onomastic space of a modern city
- DOI
- 10.5922/vestnikpsy-2025-4-5
- Pages
- 51-55
Abstract
A special layer of proper names within the onomastic space of the modern city — ergonyms, which are used to name various commercial enterprises — is examined. Based on a large empirical material of Smolensk and Moscow ergonyms, a complex of diverse functions of ergonyms is identified, allowing their significance within the structure of the onomastic periphery to be determined. Particular attention is paid to precedent cultural signs in the names of urban objects. It is demonstrated that it is precisely precedents in the field of ergonymy that best enable the realization of informational and commercial functions, attracting the attention of potential consumers of goods and services.