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Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg
Regional brands have become a valuable intangible asset and a crucial competitive resource for forging partnerships. An effective place branding policy is impossible without a precise understanding of the interests of stakeholder groups. It is essential to realize that each region is unique in its own way. Territories differ in the structure of stakeholders, their influence on regional ...
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Linguo semiotics of the city: cross cultural dimension of place branding
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Linguistic focus of territory branding
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The role of International trade in improving the competitiveness of Saint Petersburg
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Approaches to the Definition of the Baltic Sea Region
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Eхperience of the Baile-Felix tourist system (Romania) for the protection and promotion of the grey seal as a brand on the Hel Peninsular (Poland)
... period of three years for the creation of a comprehensive database. We studied the actual condition of separate elements of the two tourist systems and compared the two tourist destinations. We identified differences and similarities between the two places. The lotus flower and the grey seal have become an integral part of the local, national and international collective mentality. Special attention was paid to the causes of almost total extinction of rare species despite being indispensable elements ...
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Small business developing the regional Identity: a case study in the Baltic Sea Region
...
национальной безопасности Российской Федерации до 2020
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Summit of the Baltic Development Forum. Helsinki,...
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Rural areas of russia’s north-west borderland: problems and development paths
... structure of agricultural production, using the Hall-Tideman index. The study used several indicators to identify the role and place of border districts in their respective regions. Three types of districts were distinguished according to the structure ... ... non-endogenous approach.
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Historical memory in the age of globalization: the case of Russian- Estonian relations
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Saint-Petersburg in the Baltic Sea region
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Anholt S.
Government Advisor on Nation Branding and Public
Diplomacy
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of the Baltic Development Forum.
Helsinki
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October
31,...
