The layered approach to assessing marketing effectiveness
In the framework of the research problem of increasing the effectiveness of marketing activities, the authors describe a layered approach to assessing marketing effectiveness with the use of a balanced scorecard system, as well as the results of its practical application in the case of large industrial enterprises of the Kaliningrad region. The article presents the authors’ layered system of models of development ...
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Linguo semiotics of the city: cross cultural dimension of place branding
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Interregional and cross-country flows of labor resources in the Kaliningrad region: factors and vectors in the contemporary Eurasian context
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Competitive effects of low trade barriers: evaluations for the Kaliningrad region
International trade is an important factor affecting competition in domestic markets. Considering the vastness of Russian territory, one can expect the pro-competitive effect to vary from region to region. This analysis tests the hypothesis that the unique geographical position and economic status of the Kaliningrad region contribute to the rapid development of international trade, which, in turn, exerts competitive ...
State support for attracting high skilled workers from Russian regions to the Kaliningrad region: enhancing effectiveness
To attract in-demand professionals from various regions of Russia to the labor market in the Kaliningrad region (including teachers, medical professionals, and IT specialists), support measures have been implemented ... ... while difficulties in their adaptation are often noted. The article analyzes the current government support measures and their effectiveness for key professional groups in the Kaliningrad region, such as teachers, medical professionals, and IT specialists....
