The layered approach to assessing marketing effectiveness
In the framework of the research problem of increasing the effectiveness of marketing activities, the authors describe a layered approach to assessing marketing effectiveness with the use of a balanced scorecard system, as well as the results of its practical application in the case of large industrial enterprises of the Kaliningrad region. The article presents the authors’ layered system of models of development ...
Platform Markets: Their Place in the Theory of Mesoeconomic System: Development and a Challenge to Spatial Studies
... institutions, whereas economic zones are characterised by the external effects of agglomeration and clusters — by locally specific effects. Platforms are replacing economic zoning and clustering on the research agenda.
Gareev T. R.
platform, platform markets, platform economy, network effects, cluster, conglomerate, local economic zone, mesoeconomic system, agglomeration, spatial economics
The labour market of Russia’s Kaliningrad exclave amid Covid-19
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The role of customer loyalty programmes in the modern market
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Network Transformations in Economy
In the context of ever-increasing market competition, networked interactions play a special role in the economy. The network form of entrepreneurship is increasingly viewed as an effective organizational structure to create a market value embedded in innovative business solutions. The authors study the characteristics of a network as an economic category and emphasize certain similarities between Rus sian and international approaches to identifying interactions of economic ...
Non-financial mechanisms for attracting and retaining customers in the banking sector
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Identifying Key Stakeholder Groups for Implementing a Place Branding Policy in Saint Petersburg
Regional brands have become a valuable intangible asset and a crucial competitive resource for forging partnerships. An effective place branding policy is impossible without a precise understanding of the interests of stakeholder groups. It is essential ... ... model for a place branding policy is tested on the case of Saint Petersburg. The authors show that each target audience of place marketing requires an individual policy. This is explained by the fact that each group enjoys its unique features that should ...
The transition process and institutions: on the issue of the standard of living in the countries of Central and Eastern Europe — members of the European Union
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Country Competitiveness: an Empirical Study
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Competitive effects of low trade barriers: evaluations for the Kaliningrad region
International trade is an important factor affecting competition in domestic markets. Considering the vastness of Russian territory, one can expect the pro-competitive effect to vary from region to region. This analysis tests the hypothesis that the unique geographical position and economic status of the Kaliningrad region contribute to the rapid development of international trade, which, in turn, exerts competitive ...
Foreign nationals on the Boards of Directors of Russia’s Ten Largest Non-Financial Companies Investing Overseas
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Statistical analysis of tourism flows between Ukraine and the Baltic Sea Region countries in 2012—2019
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Response of the Lithuanian municipalities to the First Wave of COVID-19
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The role of statistical and economic and mathematical modelling in applied research
The research problem of increasing the effectiveness of marketing activities and the management of business units and institutional structures serves as a framework for describing current trends in applied research on the basis of statistical and economic-mathematical (SEM) modeling. The authors explore the ...
Trade Liberalisation and its Impact on Regional Development: Theoretical and Experimental Studies
... established that expanding international trade is a more important source of growth for the regions of developing countries than for those of developed ones. Secondly, in terms of the regional impact of liberalisation, expanding trade has the most positive effect on border regions and those associated with lower cost of access to international markets. Thirdly, the analysis of regions having different industrial specialisatio n suggests that expanding international trade contributes to higher growth rates in the regions, having globally competitive national industries. The conclusions presented ...
Linguo semiotics of the city: cross cultural dimension of place branding
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Monotowns: A New Take on the Old Problem
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Russia and WTO at the current stage
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Chaplygin V., Dolina V.
international forum, WTO law, markets, customs duties, sanctions, anti-sanctions, WTO effect, Customs Union
Interregional and cross-country flows of labor resources in the Kaliningrad region: factors and vectors in the contemporary Eurasian context
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The Baltics in the Geography of the Largest Transnational Corporations of Europe
... towards analyzing international investors’ interpretation of the new European borders. The connection between the neighborhood effect on FDI distribution and geographical segmentation in the corporate paperwork is established. Some companies use a multilevel ... ... with “Europe” (with or without Russia and Turkey). However, in some cases the Baltic States are clustered u nder “home market” (as is the case with some Swedish companies), “former Soviet Union” (some Russian companies), “Northern Europe ...
Key Directions of Sectoral and Spatial Changes in the Russian Industry
... article seeks to draw attention to the methodology of developing and implementing industrial policy and devising an algorithm of effective transition of Russian industries in the modern conditions of international division of labor. The modernization and ... ... production rests on a number of methods that make it possible for the corporate management to react rapidly to changes in the global market situation. These methods include strategic segmentation, analyzing the ability to adapt to the expected conditions, devising ...
Construction of transport and energy networks in the Baltic region as an impetus for regional development
... there is a need to consider EU’s recent adoption of a common seven-year financial program (2014—2020), which serves, in effect, as the Union’s budget. Given that, one may conclude that the countries of the Baltic region are entering a new stage ... ... the post-communist countries of the Baltic Region. Which, in its turn, allowed the Nordic investors to expand their domestic markets. The analysis also shows that the experience of private businesses proves a recent theoretical concept — the pyramid ...
Land Use Policy and Land Management in Estonia
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Problems and Prospects of Cross-Border Cooperation in Tourism between Russia and Europe
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The prospects of nuclear power development in the eastern part of the Baltic Sea region as a factor of the formation of international relations system in the region
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National monetary policy and the role of banks in increasing its efficiency
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Interorganisational networking as the principal form of technological, innovative and research cooperation between Russia and the European Union in the Baltic region
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Introducing Sectoral Models into Regional Management: An Assessment of Regulatory Impacts on the Economy
Regardless of the geography of regions, management at the regional level, both in Russia and the Baltic Sea countries, faces many challenges. Hence, it is necessary to search for new effective economic management tools, since traditional approaches and modeling practices at the regional level are not suitable for either analysing various types of impact on regional economy (production, market (product), sector, region), or assessment of their consequences and identification of the necessary measures in any given economic conditions. The authors construct sectoral models to assess regulatory impacts on regional economic performance. ...
Transformation of global value chains in Russia and the Baltics amid Covid-19: prospects for regionalization and implications for economic policy
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Territorial differences in the attitudes to the migration crisis in Germany: The political aspect
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The effect of Covid-19 on labour migration in the CIS
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The role of International trade in improving the competitiveness of Saint Petersburg
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The Baltic Sea region and increasing international tension
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Opportunities for sustainable economic development of the coastal territories of the Baltic Sea Region in the context of digital transformation
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Transboundary Clusters in the Coastal Zones of the European Part of Russia: Inventory, Typology, Factors, and Prospects
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Market forms of industrial production organisation as “growth poles” of the economy
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It is stressed that the development of new forms of industrial production organisation has become especially relevant in the last decade, since the coun-try’s effective development requires a search for new progressive forms and methods of functioning of inter-branch associations, which are necessary for the development of a multi-sectoral economic complex
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The Belarus Business Environment as Assessed by the Management of Leading Finnish Companies Operating in the Country
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Regional innovation security as a coherence of multi-cyclic self-organizing: experience in building an ideal model
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Modern understanding of ‘geoeconomic position’ and the Saint Petersburg agglomeration
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The Baltics on Their Way towards a Circular Economy
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