The layered approach to assessing marketing effectiveness
In the framework of the research problem of increasing the effectiveness of marketing activities, the authors describe a layered approach to assessing marketing effectiveness with the use of a balanced scorecard system, as well as the results of its practical application in the case of large industrial enterprises of the Kaliningrad region. The article presents the authors’ layered ...
Study of the main features of sedimentation in the Labrador Sea during the Late Quaternary
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Kant’s Concept of Enlightenment and Its Alternatives
... already during his lifetime, expressing the quintessence of all-European Enlightenment. This turns our attention away from entire layers of philosophical thought, since the Kantian definition of enlightenment in the late eighteenth century was neither the ... ... alternatives represented in the German philosophy of that period gives a deeper insight into the originality of the Kantian approach with regard to both its merits and demerits. The presentation of the Kantian definition of enlightenment as the standard ...
Towards a dictionary of urban untranslatables
... of their multimodal nature (combining verbal, visual, and spatial elements), dynamism (constant real-time transformation), and contextual depth (ties to historical and social frameworks). The methodology employed is based on an interdisciplinary approach: hermeneutic analysis of urban texts, decoding hidden cultural and historical layers; comparative analysis of urban practices across cultures (e. g., Russian ‘porch gatherings’ versus Spanish ‘tertúlia’ or Indian ‘jugaad), revealing gaps in the perception of seemingly similar phenomena; visual anthropology; linguistic ...
Conceptual foundations of manipulation
... sensory data at pre-conceptual, conceptual, and category levels. Polydomain transfers enable agents of a manipulative act to craft layered conceptual narratives that target various levels of perception and interpretation, thus making manipulative effects more ... ... counteract manipulative practices. This research provides an in-depth analysis of various forms of manipulation and proposes new approaches for investigating their impact on both the collective and individual experiencer.
Akram, M., Nasar, A. and Arshad-Ayaz,...
Simultaneous interpreter in multimodal dimension: the role of gestures in moments of non-interpretation
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A literary image as a cognitive phenomenon
... is viewed as an iconic sign incorporated in the structure of a concept, being an element of its figurative-and-associative layer. It contributes to cognition of reality, reflecting a specific model of reality which connects concrete perceptible characteristics ... ... an object or phenomenon with the subjectivity of the author’s individual mind. After the exploration of the cognitive approaches, a literary image is considered as a verbal sign representing the author’s worldview within the literary text. It ...
On mortgage potential in the digital monetary era
... of this study is to systematize various points of view about the cryptocurrency, including the antagonism manifested in the approaches, namely, “cryptocurrency is nothing” and “cryptocurrency is the future” due to its services and opportunities ... ... it provides through the digitalization of the economy, namely the potential for the development of the digital infrastructure layer. The paper examines the impact of cryptocurrencies on financial, investment and industrial capital. An important emphasis ...
