Imagology as a Part of Compartive Literary Studies
The author explores the genesis and evolution of imagology as a field of comparative literary studies abroad, considering ideas of G. M. Carré, M. F. Guyard, A. Dima, D. H. Pageaux, H. Dyserinck and paying particular attention to the modern approach presented by J. Leerssen, a well-known representative ...
Embedding imagology in Translation Studies
Imagology, the study of national and cultural images as represented in textual discourse, is a fruitful approach for disciplines dealing with textual change, such as translation studies. Both imagology and translation studies have gradually extended their ...
Foreign culture images and the civilisation/barbarianism opposition in Evelyn Waugh’s Decline and Fall
The author examines Evelyn Waugh's novel Decline and Fall from the imagological point of view. The author identifies and analyses ethnic stereotypes reflected in the images of members of ‘other’ peoples and races. The article stresses that the novel’s system of cultural images of ‘others’ should be analysed ...
East on the “mental map” of 18th century English essayists: The imagological aspect
This article attempts to identify the dominant oriental hetero-images of the eighteenth-century English essays. It deals with the imagological structures of the oriental essay, by means of which the author outlines the main oriental constructs on the Englishmen’s «mental map» as artistic methods of opening up the literary space of the era.
1. Duprat A., Picherot É. Récits ...
The literary revision of Négritude in Evelyn Waugh’s novel Scoop
This article analyses the problems addressed in Evelyn Waugh’s novel Scoop, through the prism of imagology — the study of cultural stereotypes as presented in literature. Within the ideational structure of the novel, the author analyses the theory of négritude, which holds that the African civilisation plays a special role in the world. It is ...
On the Semiotic Model of Image
... Cornell University Press.
Iversen, N. M., Kleppe, I. A., Stensaker, I. G., 1998. Country Image in Marketing Strategies: Conceptual Issues and an Empirical Asian Illustration. AP. Asia Pacific Advances in Consumer Research, 3, pp. 197—203.
Leerssen, J. Imagology: On using ethnicity to make sense of the world. Iberic@l, Revue d’études ibériques et ibéro-américaines, 10, pp. 13—31.
Lieb, H. H., 1975. On subdividing semiotic. Pragmatics of natural languages. Dordrecht, Springer Netherlands. pp....