The commodification of sport in English sports media: a look through the lens of metaphor
The article focuses upon axiological dimension of “commercial” metaphors in sports media. Drawing on historical corpora as well contemporary textual data we demonstrate that analogies from trade and economics have been extensively exploited in sports news discourse since the beginning of professional sport institutionalization....
Personification and personificating detail in the context of tropeic interaction
... of tropes. The aim of the study is to determine the status of personification as a trope and metacomponent of the figurative system and model of the textual world, to identify its role in the formation of “figurative fields” and its interaction with metaphor, simile, and metonymy. The research methodology is based on a structural-semantic contextual analysis of a representative sample of poetic texts. The study established that personification functions as an independent trope in a “strong” position ...
Technological Metaphor and Communicative Models in Contemporary Russian Poetry
The article investigates the functioning of technological metaphor and communication models in poetic discourse. The aim of the study is to explore contemporary Russian poetry in its relation to digital technologies, employing cognitive-discursive and media-cognitive approaches. Technological metaphor is an ...
The space of metaphor in the space of the created locus (based on Hrant Matevosyan’s prose)
The article provides a comparative description of different types of metaphors based on an analysis of the prose of Hrant Matevosyan (1935—2002), a classic of Armenian literature. To analyze the specific type of societal relations reproduced by Matevosyan in his Tsmakut Cycle, the article uses the model of ‘mix of mores ...
Discontinuity of temporal experience in Emily Dickinson revisited
The article examines the specificity of the artistic explication of the discrete nature of temporal experience in the works of Emily Dickinson (1830—1886). Drawing on the analytical framework of conceptual metaphor theory, which models the process of metaphorization as the transfer of properties from a concrete domain of knowledge to an abstract one, the study conducts a linguo-cognitive analysis of the image of “objectified” time, which in Dickinson’s ...
Metaphor as a tool for promoting the lexical approach in foreign language learning
Based on the material of five manuals promoting the lexical approach to learning and teaching English, an analysis of conceptual metaphors in linguodidactic discourse is conducted. The study demonstrates which metaphors are used by the authors of the manuals (M. Lewis, L. Selivan, H. Dellar, E. Walkley) when describing their experience and seeking to convince readers of the ...
Poetic figurativeness as a foreign culture cognition instrument
The article analyzes the metaphorical conceptualization of intercultural space in French and Russian lyric poetry of the 20th and 21st centuries. The research goal is to determine the cognitive potential of poetic imagery as a means of exploring the space of another culture. ...
Genre-composition metaphor of rhizome in the novel “Primeval and other Times” by Olga Tokarchuk
... philosophers G. Deleuze and F. Guattari. The study investigates the concept of the “rhizome,” which in Tokarczuk’s work functions as a method of plot construction for her literary texts in general and the novel Primeval and
Other Times in particular. The metaphor of the rhizome is expressed in the novel not only through the image of a giant fungal network, a mycelium, but also through a distinctive worldview based on the interconnectedness of all living things and all entities (human beings, living and ...
The anthropogonic myth of the avant-garde and poetic automethaphors
The article presents an attempt to interpret certain aspects of the anthropogonic myth of the Russian avant-garde as realized at the level of metaphorical structures of avant-garde poetic texts. The study employs the analytical framework of the cognitive theory of metaphor; a corpus of anthropocentric metaphors is analyzed in detail, with particular attention paid to autometaphors (metaphors ...
. Genre specific of the poem by P.A. Viazemsky “Commemoration of the battle of Borodino”
... with poetic of battle ode, this is largely about praise of the great historical event and Russian arms (Battle of Borodino) and commanders (Miloradovich and Kutuzov), colorful description of the battle, many tropes and figures (rhetorical exclamations, metaphors), image of lyrical hero-observer, the effect of presence, epic narration. Meanwhile, the poem is not so much dedicated to the great battle, but to the death of a poet’s friend and fallen warriors. Theme of death is central in the poem by Viazymsky,...
Word-combinations в потоке + Genitive and быть в потоке in modern Russian speech
The article deals with the problem of metaphorical verbalization of the inner state of a person using the example of a non-predicative combination в потоке + Genitive and a predicative combination быть в потоке. Attention to the semantics of the lexeme поток (flow) and to the connotative ...
Neologisms with the meaning of “fake” goods in modern Russian
... neological units that have been functioning in the Russian language since the 1990s to characterize artisanal products or various types of counterfeit goods. The cognitive mechanisms underlying their formation are identified, based on the metonymic or metaphorical use of the image of fire, as represented in the root morpheme pal-. It is noted that the word-formation paradigm of the verb palit’ has expanded with the addition of derivatives with figurative meanings, including the adjectives palёny, samopalny,...
