Слово.ру: Балтийский акцент
«Атлеты веры, атлеты сцены…»: лингводискурсивный анализ деривационного гнезда в русском языке XVIII — начала XX века
"Athletes of faith, athletes of the stage...": linguistic and discursive analysis of the derivational family in Russian from the 18th to the early 20th centuries
... culture by the late 19th century. Furthermore, the article explores the shifting perceptions of male and female athletes (‘gerkuleska’, ‘atletka’ — ' female Hercules figure’, ‘female athlete’ respectively), and the associated cultural stereotypes surrounding these figures. The research demonstrates that the semantics of the entire word group stemming from the root —‘atlet‘ is intrinsically linked to historical and social processes, reflecting evolving societal values and orientations....
Слово.ру: Балтийский акцент
Внедрение имагологии в переводоведение
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Hřebíčková M., Graf S. Accuracy of national stereotypes in Central Europe: Outgroups are not better than ingroup in considering personality traits of real people // European Journal of Personality. 2014. Vol. 28. Р. 60—72.
Hu D. Translation into Other Languages as a Cultural Disseminator in ...
Категоризация как базовая когнитивная процедура
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Инвестиционная привлекательность российских предприятий с точки зрения транснациональ¬ных корпораций
... Проанализирована деятельность ТНК по расширению своего присутствия на российском рынке, а также причины подобного поведения.
There are a number of stereotypes regarding the investment attractiveness of Russian enterprises. Local companies often do not see any development prospects in Russia and complain at the unsatisfactory local institutional environment. However, the activity of multinational ...
Потенциал экономико-географического положения Калининградской области: ограничения и перспективы реализации
... Kaliningrad and Klaipeda. We were thus able to conclude that the reasons behind the delapidated cross-border relations are rather subjective and lie in the field of geopolitical orientation, information and institutional policy, as well as persistent stereotypes that shape public opinion. In this light, integration between the Kaliningrad region and mainland Russia is seen not only as an economic, but also as a sociocultural objective. An analysis of the stages of the region’s exclavisation, and ...
