Поиск

Риторика религиозного текста и формирование риторики Нового времени

... of the sacred sanctions by means of transferring the principles of the Christian rhetoric into the secular sphere are described. A classification of the rhetorical systems under considered is introduced. Conclusions: (1) The rhetoric of the religious texts contains normativity, based on a system of sacred sanctions. (2) Renaissance rhetoric borrows the sacred system of authorization of the Christian rhetoric, using it for alternative sources and alternative sanctions sacred "foundations." ...

Употребление пассивной конструкции и синонимич¬ных ей речевых форм в немецкоязычном рекламном дискурсе

... constructions in the modern advertising. The author analyses the use of various types of Passive and explores other forms of speech when it becomes possible to convey the Voice relations. The research has been conducted on the basis of the German advertising texts. 1. Арутюнова Н. Д. Предложение и его смысл. М., 1992. 2. Коммерческий словарь/ под общ. ред. А. Н. Арзилияна. М., 1992. 3. Bendel S. Werbeanzeigen von 1622—1798. Entstehung ...