This article considers the problems of development of sports as a social phenomenon and a means of cross-cultural communication and international business development. The authors present data on the experimental testing of the developed corporate sport model.
This article considers prerequisites for the development of cross-cultural interaction in the fields of physical education and sport between the Baltic region states. The author describes the geopolitical characteristics of the Kaliningrad region and its opportunities in forging and developing international connections in the field of sport. The author justifies the need to study the problem of expanding opportunities in this field. The methods of regulatory document analysis and interviewing were used to study the modern condition of corresponding research at the Higher School of Physical Education and Sport of the Immanuel Kant Baltic Federal University.