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In the framework of the research problem of increasing the effectiveness of marketing activities, the authors describe a layered approach to assessing marketing effectiveness with the use of a balanced scorecard system, as well as the results of its practical application in the case of large industrial enterprises of the Kaliningrad region. The article presents the authors’ layered ...

... Океанология. 2017. Т. 57, № 3. С. 491—502. 2. Bouma A. H. Sedimentology of some Flysch Deposits: A Graphic Approach to Facies Interpretation. Amsterdam, 1962. 3. Broecker W. S. Massive iceberg discharges as triggers for global climate ... ... 48. P. 107—125. 11. Stoner J. S., Channell J. E.T., Hillaire-Marcel C. The magnetic signature of rapidly deposited detrital layers from the deep Labrador Sea: Relationship to North Atlantic Heinrich layers // Paleoceanography. 1996. Vol. 11 (3). P. 309—325....

... already during his lifetime, expressing the quintessence of all-European Enlightenment. This turns our attention away from entire layers of philosophical thought, since the Kantian definition of enlightenment in the late eighteenth century was neither the ... ... alternatives represented in the German philosophy of that period gives a deeper insight into the originality of the Kantian approach with regard to both its merits and demerits. The presentation of the Kantian definition of enlightenment as the standard ...

... sensory data at pre-conceptual, conceptual, and category levels. Polydomain transfers enable agents of a manipulative act to craft layered conceptual narratives that target various levels of perception and interpretation, thus making manipulative effects more ... ... counteract manipulative practices. This research provides an in-depth analysis of various forms of manipulation and proposes new approaches for investigating their impact on both the collective and individual experiencer. Akram, M., Nasar, A. and Arshad-Ayaz,...

... is viewed as an iconic sign incor­porated in the structure of a concept, being an element of its figurative-and-associative layer. It contributes to cognition of reality, reflecting a specific model of reality which connects concrete perceptible characteristics ... ... an ob­ject or phenomenon with the subjectivity of the author’s individual mind. Af­ter the exploration of the cognitive approaches, a literary image is considered as a verbal sign representing the author’s worldview within the literary text. It ...

... of this study is to systematize various points of view about the cryptocurrency, including the antagonism manifested in the approaches, namely, “cryptocurrency is nothing” and “cryptocurrency is the future” due to its services and opportunities ... ... it provides through the digitalization of the economy, namely the potential for the development of the digital infrastructure layer. The paper examines the impact of cryptocurrencies on financial, investment and industrial capital. An important emphasis ...

... Cognitive load in simultaneous interpreting. Target, 25 (1), pp. 18—32. Signorelli, T. and Obler, L., 2012. Working memory in simultaneous interpreters. In: J. Altarriba and L. Isurin, eds. Memory, language, and bilingualism: Theoretical and applied approaches. Cambridge, pp. 95—125. Stachowiak-Szymczak, K., 2019. Eye Movements and Gestures in Simultaneous and Consecutive Interpreting. New York, pp. 1—42. Stepanov, Yu. S., 2007. Kontsepty. Tonkaya plenka tsivilizatsii [Concepts. The thin layer of civilization]. Moscow (in Russ.). Toury, G., 2012. Descriptive translation studies. Amsterdam. simultaneous interpreting, non-interpretation (non-translation), gesture, representational gesture, modes of representing Iriskhanova O.K. 40-51 ...