Cross-border Cooperation as a Mechanism of Regional Marketing in the Baltic Region
... Балтийского моря.
URL:
http://www.lenobl. ru/economics/foreign/neighbour/ Baltic_region#reg34
4. Anholt S. Nation Branding: A continuing theme. Brand management. 2002. № 10 (1). Р. 59—60.
5. Anholt S. Competitive identity: The new brand management for nations, cities and regions.
UK
: Palgrave Macmilan, 2007.
6. BSR Interreg IIIB Co-operation Area. URL: http://www.spatial.baltic.net/ programme.html.
7. Grönroos C. Service Management and Marketing. A customer relationship management approach. 2nd edition....
Representation of the image of Kaliningrad in the names of guided city tours
...
https://www.tandfonline.com/doi/full/
10.1080/1088937X.2022.2032449 [Accessed 20 February 2022].
Mitin, I. I., 2012. Mythogeography as a Theoretical Framework for City Branding. In: Brending malykh i srednikh gorodov Rossii: opyt, problemy, perspektivy [Branding of Small and Medium-sized Cities in Russia: Experience, Problems, Prospects]. Ekaterinburg, pp. 135—142 (in Russ.).
Prokhodskaya, M., 2019. The Problem of Finding the Meaning of the Concept "City". Gumanitarnyi aktsent [Humanitarian accent], 2, pp. 52—56 (in ...
Linguistic focus of territory branding
... Волгоград, 2016. С. 25—42.
14. Ромашова И. П. Лингвистический анализ бренд-коммуникации // Научный диалог. 2016. № 6 (54). С. 80—93.
15. Anholt S. Competitive Identity: The New Brand Management for Nations, Cities and Regions. 1-st ed. Palgrave Macmillan, 2007.
16. Anholt S. Places: Identity, Image and Reputation. Palgrave Macmillan, 2009.
Mityagina V. A., Sidorova I. G.
branding, touristic branding discourse, positioning of a region, textual parameters
...
Cultural code of the city
... Cultural studies, sociology], 5 (9), pp. 38—44 (in Russ.).
Harvey, D., 2006. The Right to the City. In: R. Scholar, ed. Divided Cities: The Oxford Amnesty Lectures 2003. Oxford: Oxford University Press, p. 83—103.
Ivanova, A. P. and Yagodkina, M. V.,... ... Discourse & Communication], 1 (4), pp. 69—77 (in Russ.).
Shcherbinina, N. G., 2018. Features of positioning of the city as a brand in the digital age. ΠΡΑΞΗΜΑ. Problemy vizual'noi semiotiki [Praxema], 3 (17), pp. 192—201 (in Russ.).
Shipitsin,...
The branding of design hotels and hostels: the role of verbal communication
... Волгоград, 2016. С. 25—42.
9. Юнг К. Г., Франц М.-Л. фон, Хендерсон Дж. Л. Человек и его символы / под ред. С. Н. Сиренко. М., 1997.
10. Anholt S. Competitive Identity: The New Brand Management for Nations, Cities and Regions. 1st ed. Palgrave Macmillan, 2007.
11. Anholt S. Places: Identity, Image and Reputation. Palgrave Macmillan, 2009.
12. The Design Hotels ™ Book. Design Hotels AG, 2018.
Slesareva, A. A.
branding, positioning, naming, tourism,...
Linguo semiotics of the city: cross cultural dimension of place branding
... монография. Ярославль, 2012.
16. Ashworth G. J. Marketing of places: What are we doing? // Marketing Urbano International Conference. Torino, 1994. P. 643—649.
17. Ashworth G., Kavaratzis M. Towards effective place brand management: Branding European cities and regions. Edward Elgar Publishing, 2010.
18. Anholt S. Definitions of Place Branding — Working towards a resolution // Place Branding and Public Diplomacy. 2010. Vol. 6, № 1. Р. 1—10.
19. Bad-Lauchstaedt. URL:
http://www.bad-lauchstaedt....
Small business developing the regional Identity: a case study in the Baltic Sea Region
This article compares the frequency of the use of the toponym 'Baltic' in the names of small enterprises in Baltic cities. The author draws conclusions on the role of small business in the development of regional identity in the Baltic Sea region ... ... Президента Российской Федерации от 12 мая 2009 года, №
537.
6.
Anderson M.
Place Branding and Place Promotion Efforts in the Baltic Sea Region: A Situation Analysis. Draft released in May 2010, final version ...
The geographical image of Kaliningrad and its branding policy (the case of a sociological survey of the city residents)
... of the city is not fully consistent with its development strategy. The findings brought a number of recommendations to promote the image strategy of Kaliningrad.
Emelyanova L. L., Radevich E. G.
city, urban environment, urban planning, image, brand, urban marketing, cultural geography
17-31
Saint-Petersburg in the Baltic Sea region
... именем нашего моря // Невское время.
2002. 15 февр.
12.
Anholt S.
Government Advisor on Nation Branding and Public
Diplomacy
,
UK
. Presentation at the 8
th
Summit
of the Baltic Development Forum.
Helsinki
,
October
31,... ...
Saint-Petersburg, the Baltic Sea region, international relations, the Council of Baltic Sea States (CBSS), the Union of the Baltic Cities, the Northern Dimension
A Critique of Latvian Integration
1. Аустерс И., Голубева М. и др. Многообразие входит в латышские школы:дети национальных меньшинств в латышских школах. Рига, 2006.
2. Друвиете И. Функционирование и статус латышского языка // Коммунист Советской Латвии. 1988. № 12. C. 45—51.
3. Шюц А. Чужак // Избранное: Мир, светящийся смыслом. М., 2004.
4. Apine I. Etnopolitikas analīze // Pretestība sabiedrības integrācijai: cēloņi un sekas. Rīga, 2007.
5. Baetens Beardsmore H. Who is afraid of bilingualism? // Bilingualism:Beyond Basic...
