The methodological framework for development of specialists in advertising and public relations
This article analyses and defines the essence of professional culture of specialists in advertising and public relations. The author describes the content of methodological approaches to its development and considers the significance of each approach to studying the problem. The author stresses the need to use the axiological, cultural, integrated, context, professional,...
On poetic emotiology in poetry and beyond
... bestow upon emotions new characteristics correlating to personal mental images of the emotional world. The linguistic means of representing emotions are closely linked to the features of the social period, to existential demands and to the state of public consciousness. The part of the article that is related to non-poetic communication interprets such links based on the examples of PR and advertising discourses. The particular "poetic" use of language is, of course, most obvious in poetry, but a broad understanding of the poetic function allows us to speak of the "poetic in the non-poetic". In the segment of the article ...
Hybrid genre in persuasive communication
This paper discusses the notion of hybridity as related to text genres. The study pinpoints a particular kind of hybrid genres referring to texts that mix and combine in their structure the features of two or more different genres but maintain their primary genre identity. This kind of genre mixing results inter alia in an advertisement that is shaped as a chat in internet, private talk or recipe but sustains ... ... New York.
Fairclough, N., 1993. Critical Discourse analysis and the marketization of public discourse: The universities.
Discourse and Society
, 4 (2), pp. 133—168,...
Brian Bilston’s multimodal poetic practices: interactions between the digital and the analogue
This article examines texts by the modern British poet Brian Bilston from the perspective of their semantic and syntactic organisation and the lines of the author's investigation into paralinguistic, i. e. visual, elements. To this end,... ... the role of emojis is demonstrated in devising the structures of parallel, complementary and substitutive syntax in literary, public and advertising Internet communication. It is concluded that the choice between traditional and new visual components reflects how ...
The dynamics of youth behaviour in the field of healthy nutrition under the influence of mass media
... the process of health behavior development, in particular, in the field of nutrition. The authors address the possibilitues and features of mass media as a factor of health protection. The article presents the results of an experiment relating to the availability of health programmes on Russian television and the assessment of synamics of student behaviour in ... ... patterns // Journal of Adolescent Health Care. 1990. № 11. P. 10—24.
6. Chapman S., Fitzgerald B. Brand preference and advertising recall in adolescence smokers: Some implications for health promotion // American Journal of Public Health. 1982. № 72. P. 491—494.
7. USAID. AIDSTAR-One. URL: http://www.aidstar-one.com/sites/default/files/ZA_SoulCity....
The regional approach in the policy of the Russian Federation towards the Republic of Estonia
... publikaciej v jestonskom izdanii «Eesti Ekspress» [Russian Foreign Ministry Commissioner's comments on human rights, democracy and the rule of law K. K. Dolgova in connection with the publication of the advertisement in the Estonian edition «Eesti Ekspress»], Informacionnye materialy Ministerstva inostrannyh del Rossijskoj Federacii ... ... National Authority Mahmoud Abbas], Ramallah, Israel, April 29.
Lanko Dmitry
10.5922/2079-8555-2013-3-4
37-45
international relations, foreign policy analysis, Russia, Estonia, regionalism, military political blocks
