Content analysis of environmental discourse texts (On the material of English-language media)
... “discourse.” The historical background and contemporary approaches to the study of ecological discourse were examined, and its place within general discourse theory was determined. A qualitative-quantitative content analysis of texts within the media ecological discourse was carried out, using articles from the authoritative online news outlet The Ecologist as empirical material. Six key content analysis categories for media ecological discourse were formulated: “Environmental Initiatives,” “Global Environmental ...
