‘Mother’, ‘wife’ and ‘friend’: semantics and pragmatics of an address
... 'superiority', 'dependency', 'strictness', 'kindness', 'overfamiliarity' and other nuanced semantic traits. The metaphor of family is extended into a broader social context and can transcend societal boundaries to enter the realm of abstraction.
The cluster model by George Lakoff, which allows for the coexistence of transfer models in secondary usage, is suggested as a tool to describe the pragmatics of addressing a person as a 'mother'. However, unlike Lakoff's works, this study applies the cluster model ...
The synergy effect of economic metaphor in the interdiscursive space
This article considers the discursive models of developing the synergetic potential of economic metaphors. A cluster model of metaphor synergy is built on the basis of intertextual metaphor, which creates a powerful field of conceptual tension. It is shown that the economic metaphor acts as an instrument of sense production in the interdiscursive space. A study into ...
