Crowd Relation as an aspect of competition between traditional and social media
The article considers the issue of audience absorption by traditional media and by social networks. The main characteristics of this new integrated mass audience are identified. The authors describe the correlation between the mentioned absorption processes and the quality of traditional ...
Audiovisual translation and reception
... even though reception studies theories have been applied in the last decades, first to literary translation and then touching upon other areas and text types. This chapter reports on audiovisual translation in particular, exploring the very concepts of audience and reception. Adjacent concepts are also discussed, all having a bearing on the approach and the methodology, and all chosen for the investigation of reception. Last but not least, the article discusses the opportunities and challenges of interdisciplinarity ...
