Speech aggression as a means of preserving and promoting the Neo-pagan worldview: the case of Rodnoverie
... dannykh»: Variativnost', kreativnost', eksperiment
[Discourse and language in the era of “big Data”: Variability, creativity, experiment]. Moscow, 368 p. (in Russ.).
speech aggression, conflict communication, speech act, discrediting, identity model, rodnoverie
55-71
10.5922/2225-5346-2024-4-4
The use of artificial intelligence to visualize architectural style as a branding element
... branding initiatives within the hospitality industry. This study investigates the potential applications of AI in the hospitality sector, using the hotel services industry as a case study. A generative AI chatbot (ChatGPT 4, YandexGPT 2) was employed to model hotel branding based on a set of predefined parameters, focusing on two historic districts of Kaliningrad. The results indicate that the architectural styles and hotel designs generated by AI largely aligned with the intended concepts of the historic ...
Neoderivatives with the suffix -ing in modern English
... cognitive and structural mechanisms of neologism formation are described, based on the expansion of traditional verbal derivation through the use of appellative and proper nouns as motivating bases. The replenishment of the repertoire of derivational models of -ing word formation in English is established, manifested in the emergence of compound derivatives based on metaphorical transfer. The suffix itself undergoes changes, evolving toward an affixoid that participates in the formation of compound ...
