The layered approach to assessing marketing effectiveness
In the framework of the research problem of increasing the effectiveness of marketing activities, the authors describe a layered approach to assessing marketing effectiveness with the use of a balanced scorecard system, as well as the results of its practical application in the case of large industrial enterprises of the Kaliningrad region. The article presents the authors’ layered system of models of development of an information base for assessing marketing effectiveness.
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The evolution of agricultural nature management models in the Baltic States and the Kaliningrad region in 1890—2016
... history were juxtaposed and compared to identify the key stages in the formation of regional models of agricultural nature management in the Baltics and the Kaliningrad region. A comprehensive historical and geographical analysis helped to reconstruct balances for each landmark in the evolution of agricultural nature management in the Baltics and the Kaliningrad region. Several models existed in the region over the time – those of production curtailment in the war and post-war years and in the period following the collapse of the USSR and those of booming agriculture observed in 1913—1914, 1975—1980, and the past decade....
Foraging strategies in the pine marten Martes martes: A model
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Competitive effects of low trade barriers: evaluations for the Kaliningrad region
... «Justic-inform».
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On the assessment of cross-border regions' development potential
This article sets out to assess the potential of cross-border region development on the basis of theoretical and methodological materials. The study examines the Kaliningrad region and Warmian-Masurian Voivodeship. The article is focused on the modelling of interindustry balance and export/import functions of border territories.
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The main environmental problems of the Baltic Sea and the ways to solve them
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