IKBFU's Vestnik

2012 Issue №2

The use of the passive construction and its synonymous speech forms in advertising discourse (based on the German language)

Abstract

The article is devoted to the use of Passive Voice constructions in the modern advertising. The author analyses the use of various types of Passive and explores other forms of speech when it becomes possible to convey the Voice relations. The research has been conducted on the basis of the German advertising texts.

Download an article

Synergy character of the category "author" as an object of linguistic interpretation

Abstract

The article dwells on the particularities of the author’s speech activity in a fictional text as a part the narrative discourse, the interpretative category of author being discussed in the logics of synergetics. In this synergetic mode, the most characteristic manifestations of the actualization in the text structure of synergetic interaction between two anthropocentric functional-semantic narrative systems — the  "primary" (author — reader — interpreter-critic) and the "secondary" (narrator — character) are described.

Download an article

The textual concept "the society of consumption" in the novel "99 francs" by Frederic Beigbeder

Abstract

The article provides the analysis of the macroconcept structure of the "society of consumption" in the novel "99 Francs" by a contemporary French writer Frederic Beigbeder. The paper reveals the ideological role of advertising as a socio-cultural metaphor of the society in question, whose main characteristic features are anomie and callousness.

Download an article

Peculiarities of the figurative in the concept of "Time" in middle English

Abstract

The article examines the most typical for Middle English metaphorical and metonymic shifts of meaning which represent figurative part of time concept. It is proved that the most frequent shifts are: time — event or state, time — traveler or moving object, space — time, time — master, time — system of measurement, time — grammatical category.

Download an article

Images of English giants: at the intersection of mythological traditions

Abstract

The present paper describes the influence of Scandinavian, Celtic and Classical mythological traditions on the characters of giants in English folk tale discourse. The elements of archaic beliefs are represented in the inner form of nominations and attributes of folk tale giants. Borrowed motifs are subjected to varying degrees of transformation in folk tale discourse and depend upon cultural and historical development of the English ethnos.

Download an article

Mineralogical colour-denotings as the means of the author’s perception in the world poetic picture of M. Voloshin

Abstract

Based on M. Voloshin’s poetic texts, the specificity of mineralogical colour-denotings functioning is considered as the means of the author’s perception;the semantic-aesthetic peculiarities of these lexemes realization are revealed;their role in the structuring of poetic images is determined.

Download an article

The usage and meanings of the intonation scales used in emphatic speech in modern British English (as compared with Russian)

Abstract

The article deals with the usage and the meanings of the emphatic intonation scales of modern British English which are subdivided into two groups according to the object the speaker means to emphasize in his utterance. We also point out which of these scales may occur in the Russian language.

Download an article