The impact of corporate culture on the increase in the level of strategic relationships with corporate clients (partners) :: IKBFU's united scientific journal editorial office

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The purpose of science is to transform all that exists into thought
Alexander Herzen

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The impact of corporate culture on the increase in the level of strategic relationships with corporate clients (partners)

Author Lisogor M. N.
Pages 104-107
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Keywords organizational culture, CRM, customer relationship management, customer loyalty
Abstract (summary) This article offers the results of a study aimed to explore the connection between a company’s organizational culture and the level of strategic relationships with customers (partners). The author gives recommendations on the development of strategic relationships with customers (partners) and determines their effectiveness.
References

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