The cognitive structures of the concept of SUCCESS in the Russian common mentality
- Pages
- 17-30
concept
cognitive linguistics
semantics
vocabulary
semantic reconstruction
language nomination
laws of consciousness
Abstract
The paper attempts to reconstruct the deep cognitive principles underlying the idea of success among native speakers of the Russian language. To this end, the concept of SUCCESS is examined in two aspects — onomasiology and deep semantics. For the first time, two models of success in the Russian linguistic mentality are identified, and the cognitive foundations of the semantic evolution of words included in the word-formation-etymological nest of the word success are shown. The closeness of the deep cognitive archetype of the success of quantum reality is hypothetically noted.