IKBFU's Vestnik

2021 Issue №2

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On the implementation of the CPM system in a modern enterprise

Pages
5-10

Abstract

The paper analyzes the advantages of the CRM system when it is used in the activities of retail stores. Seven main advantages were identified through a systematic analysis. The analysis of the requirements for the CRM system im­plemented in the retail enterprise is performed. According to these require­ments, it is possible to select the system that is most suitable for a particular store.