IKBFU's Vestnik

2020 Issue №4

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Using CRM system to analyze the efficiency of bank employees

Pages
5-9

Abstract

The paper considers the possibility of using data collected by the CRM system for working with Bank clients to analyze the efficiency of Bank employees. An analysis of the CRM system functions was performed, from which about 20 attributes were obtained for forming the employee profile and by which it is possible to calculate its integral efficiency.