Language means of creating an image of a Muslim woman in internet sports discourse
The relevance of the conducted research is determined by insufficient level of knowledge of the Muslim culture and its features, typical for modern Russian society. Due to the multidimensional nature of a Muslim woman image, the article considers one of the aspects of its discursive representation, which is the lexical means used by the authors to portray a Muslim woman athlete. The research material comes from Russian Internet sources devoted to Muslim issues. The results of the research indicate that the word hijab is used as a key element for creating the image of a Muslim woman in sports texts. In the analyzed materials, the hijab is subjected to resemiotization, which nature depends on the role identification of the participants in the narrative. For a narrator who promotes the values of Western society, the hijab in sports discourse is a lingo-cultural marker of emancipation and overcoming gender asymmetry. For Muslim women athletes, the hijab becomes a means of demonstrating their cultural identity and a way to prove the value of their own ethnic and religious traditions.