IKBFU's Vestnik

2020 Issue №1

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Non-financial mechanisms for attracting and retaining customers in the banking sector

Pages
23-29

Abstract

The paper considers the main mechanisms of non-financial attraction and customer retention in the banking sector. The following factors are analyzed: convenience of the bank application; speed and quality of solving customer problems; technological aspects of the bank; special client programs and privi­leges; the availability of banking tools. Formulated actions to increase custom­er loyalty of banks.

Reference

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