IKBFU's Vestnik

2016 Issue №01

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The contribution of TV commercials to the development of self-care behaviour in the youth

Pages
72-83

Abstract

This article focuses on the research results of the influence of TV commercials on the formation of self-care behavior models in the youth. It is shown that the formation of relevant attitudes and the adoption of self-care behavior models is strongly affected by the contents of the TV media space.