IKBFU's Vestnik

2015 Issue №03

Population aging and the problems of the sandwich generation: Socioeconomic and psychological aspects

Abstract

The advance of the population aging process leads to new socioeconomic consequences, including the formation of the so-called sandwich generation — 55-65 year olds, predominantly females, who care for their elderly parents, raise children (or grandchildren), and perform their professional duties. One of the key problems faced by people in this situation is psychological adaptation to the changing life conditions. This article considers changes in the 50-65 year old population in Russia and identify generation gap problems faced by this age bracket.

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The theoretical aspects of adapting the Kaliningrad region’s economy to the WTO requirements

Abstract

This paper analyses the risks and expected benefits associated with the transformation of the Russian economy in line with the WTO requirements and provides a theoretical framework for the adaptation of the Kaliningrad region’s economy to Russia’s membership in the WTO.

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Key problems of the preparedness of marketers to the new challen¬ges of digital communications era and their impact on a company’s performance

Abstract

This article analysis the changes in the level of requirements for and the expected competencies of professional marketers in the age of digital communications. The article discusses the role and evaluates the contribution of mar-keting specialists to the economic and financial performance of companies and organisations. The author analyses the applied methods and indicators that used to assess the level of specialists' competencies in the area of marketing.

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Methodological approaches to studying the socio-psychological aspects of business activities

Abstract

This article presents the results of research on motives for entrepreneur-ship. The author examines the psychological criteria for successful business, as well as the social and psychological factors whose influence increase the level of business activity. Special attention is paid to the psychological features of businessmen relating to the level of their ambitions, and the social and psy-chological characteristics of the subject of entrepreneurship.

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A methodology for analysing an organisation’s innovation potential

Abstract

This article is devoted to the urgent issue of analyzing the innovative potential of an organisation’s employees. The study aims to develop a methodology for identifying the potential at the level of enterprises. The author presents an original method for assessing the innovative potential of an organisation’s employees and a mechanism of its identification. The most significant factors affecting the innovation potential of personnel are as follows: the availability of resources for innovation, susceptibility to innovations, the organisational management component, and the socio-psychological climate

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