IKBFU's Vestnik

2015 Issue №2

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The features of using manipulative techniques to influence public opinion (based on the materials of the US presidential campaign of 2012)



This article considers manipulative techniques used by US presidential candidates B. Obama and R. Romney in the 2012 election campaign. Language manipulation is presented as one of the major components of persuasion which guarantees the successful implementation of the intended goal. The main goal of the candidate’s election campaign is to win the election. The results of a comparative analysis of manipulative techniques used by the presi-dential candidates are presented in the article.


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