Philology, pedagogy, and psychology

2015 Issue №2

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Realisation of the pragmatic potential of intertextuality in political discourse



The article discusses the pragmatic potential of inter-textual inclusions in political discourse and how this potential is determined by the commonly shared precedent knowledge held in the cognitive base of all the members of the society. The paper touches upon the notion of precedent texts which have a unique system of commonly shared mental images and associations easily elicited in native speakers’ consciousness. That makes it possible for the politician to create a common discourse space, shared by both the speaker and the listeners, which has a great impact on shaping the desired viewpoint in the audience’s mind.


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